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Konami partnership with Barcelona grants it access to players for future marketing campaigns

Barcelona have entered into a partnership with Konami in a deal that will give the digital entertainment company access to the club’s players for marketing campaigns and the creation of a special Barcelona edition of its flagship Pro Evolution Soccer title.

The three-year deal with the Japanese gaming giant will commence with the start of the 2016/17 season and will run through until the end of the 2018/19 season.

Konami will have extensive advertising exposure at the club’s Camp Nou stadium on match days, and its branding will feature in the backdrops of interviews and press conferences.

Under the agreement Konami will have access to Catalonian club’s players for marketing campaigns. The main focus of the marketing campaigns featuring the players is expected to focus on its Pro Evolution Soccer videogame which has been named as a premium partner of Barcelona.

“This is a real statement of intent for us,” said Tomotada Tashiro, president of Konami Digital Entertainment. “By working closely with a team of Barcelona’s stature we can introduce the PES series to a huge global fan base. This partnership will deliver access to the very best players in the modern game and to one of the world’s most respected and ambitious clubs.”

Konami will recreate the club’s stadium, players and anthem in the upcoming PES 2017 videogame, which will also feature Barcelona-specific promotions in the myClub game mode.

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