The PepsiCo-owned brand has released a new seven minute film titled “The Boy Who Learned to Fly”, focusing on Bolt’s journey from childhood dreamer to global superstar.
The animated ad traces the Olympic gold medallist’s humble beginnings as a schoolboy in rural Jamaica, following his introduction to the sport of track and field and his struggles to manage the weight of expectations as he emerges as a sporting icon.
Gatorade’s ad with Bolt follows on from the advertising rule changes around the Olympics which have now opened up more opportunities for non-official brands to take advantage of the attention surrounding the event. While the amendments to rule 40 still prohibit brands from using the Olympic IP, Gatorade’s ad shows how they are now able to run campaigns with their brand ambassadors taking part in the Games.
The animated film was created by US multi-platform creative studio MoonBot Studios.