Mobvista’s GameAnalytics purchase signifies the rise of Asian ad tech

China-based ad tech group Mobvista has announced the purchase of Denmark-based GameAnalytics, making it the latest APAC-based outfit to invest significantly in the region.

Lumascape creator Terry Kawaja predicts CHina-based companies are increasingly likely to impose the ad tech scene

The financial terms of the deal were not publicly disclosed, but with five year-old GameAnalytics having raised $8m in funding, and professing a headcount of between 11 and 50 employees, the deal is likely to be significant.

Copenhagen-based GameAnalytics provides a behavioural analytics platform for game developers. The addition of this capability means Mobvista, which already has proprietary ad tech plus native ad mediation service, can offer a full suite of services to mobile games developers relying on advertising for their monetisation.

With a global mobile ad network that captures more than 300 billion daily impressions from integrated ad spots and websites in more than 240 countries and regions, Mobvista is pursuing an aggressive overseas growth strategy.

The latest purchase also builds on Mobvista’s earlier acquisition of NativeX in the US.

Robin Duan, founder and CEO of Mobvista, says, “Acquiring GameAnalytics in Europe, like NativeX in the US, is helping us to rapidly develop a multi-dimensional, global ecosystem of mobile traffic.

“We’re confident that GameAnalytics’ best-in-class technology and 20,000-strong developer community will increase our mobile marketing solution’s effectiveness to the benefit of both the supply and demand sides.”

The announcement of the purchase signifies the expanding global influence of ad tech outfits that originated in APAC, such as the sale of OperaMediaWorks for $1.2bn to a China-based consortium led by investment fund Golden Brick Silk Road, along with software outfit Qihoo and Beijing-based mobile gaming company Kalends earlier this year.

Speaking recently with The Drum, Luma Partners chief Terry Kawaja said ‘Chinese companies you’ve never heard of …’ were likely to be some of the biggest acquirers of ad tech in the foreseeable future.

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