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Coca-Cola targets youths with influencer fronted CokeTV channel

Coca-Cola GB is hoping to strike a chord with the 'YouTube generation' after launching CokeTV, a new channel on the platform that will be fronted by young influencers.

British YouTube stars Manny and Dodie are the hosts of each episode, which focus on passions such as gaming, sports and music, to connect young adults across GB and Ireland with the Coca-Cola brand.

Bobby Brittain, marketing director for Coca-Cola Great Britain said: “The beauty of CokeTV is it puts the Coca-Cola brand directly into the world of the YouTube generation, reflecting their interests and speaking their language, week after week. It will be the most engaging platform to reach young adults in GB and Ireland, entertaining them with relevant and authentic content, uniquely served in a way only Coca-Cola can.”

The channel follows CokeTV in Germany, which has attracted over 268,000 subscribers and 29m views since it was launched in 2014.