Fracas ensues as Jeremy Clarkson reveals retro logo for Amazon's Top Gear rival, the Grand Tour


By John McCarthy | Media editor

June 28, 2016 | 3 min read

Former BBC presenter Jeremy Clarkson has been drip-feeding the public information about his new car-based endeavour for months now after his departure from long-time staple Top Gear as a result of a 'fracas' punch-up last year.

The latest snippet shared from Clarkson’s account is the new logo for his mysterious show, of which very little is known about, other than the name, which was shared earlier this year in a similar fashion.

The new logo for the Grand Tour

The new logo for the Grand Tour

The show will tour the world on each episode and trio Clarkson, James May and Richard Hammond will look to emulate the sense of adventure evoked in the Top Gear specials, backed by a booster budget from Amazon that thinks the show can be a worldwide hit.

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In his tweet, Clarkson made light of the volatile situation in the UK, sparked by the Brexit and infighting in each of the major political parties.

The design of the logo looks to have a retro look about it, with the GT abbreviation bringing to mind a number of supercars that carry the GT branding.

The show will debut on Amazon's video streaming service in Autumn.

The Grand Tour and the all-new Top Gear, fronted by Chris Evans and Matt LeBlanc cannot escape comparison, we had branding experts size-up the show-down, check that out here.


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