Business on the Move: Just Eat, Stanley Black & Decker, Target and more
Stanley Black & Decker has consolidated its digital advertising account with MDC Partners agency KBS following a review, making KBS the client’s primary agency. The company also appointed Acronym with search marketing responsibilities.
Just Eat has appointed Karmarama as its lead creative agency in the UK following a competitive pitch. The agency won the £6m account over other pitchers that included WCRS, TBWA and Mcgarrybowen. Karmarama has been briefed to "evolve and elevate" the Just Eat brand. It takes over from incumbent, Red Brick Road, which has handled the creative for the online food ordering business since 2014. Red Brick Road did not take part in the pitch.
AT&T, the nation's second largest advertiser, is holding a review for its U.S. creative and media accounts, looking for one holding company solution for the vast majority of its advertising. Omnicom and WPP are the only holding companies invited to the review, which is being overseen by MediaLink. Omnicom's BBDO handles creative for the AT&T brand, while WPP's MEC fields media and Grey handles creative for DirecTV.
GroupM has created a new agency for retailer Target called Team Arrow Partners. The Minneapolis-based agency will employ more than 30 people in the Minneapolis area, working in areas including strategy, media planning, digital and analytics, and will use WPP’s media agency network resources in the U.S.
Schroders has named Wolff Ollins as its agency following a competitive pitch that also included g BBH ZAG, Brand Union, BrandPie and Landor. It is understood that Schroders initially worked with Recommended Agency Register (RAR) to help inform its agency shortlist.
Fashion label Novo London has appointed Manchester based fashion, beauty and entertainment agency Avant PR to manage press, celebrity and influencer relations.
BBEnergy, independent energy trading company, has appointed corporate communications agency Fifth Ring to promote its global marketing activity. Fifth Ring’s brief is to build the company’s reputation, through a mix of public relations and digital strategy. The agency will draw on its international team across North America, Europe and Asia Pacific, strategic alliances in South America, the Middle East and Scandinavia along with support from 16 partner agencies worldwide, to service the account.
Fintech business Zopa has appointed KBS Albion to handle up its creative and brand strategy following a four-way pitch. The appointment is a prelude to significant investment in the company’s marketing and product offerings. KBS Albion was successful in winning the pitch by providing the Zopa team with a clear vision of the future opportunity for their brand and business, starting with an entire strategic review of their brand in the broader business context.
Monster has appointed Dentsu Aegis-owned analytics consultancy Data2Decisions to help it improve its marketing effectiveness across Europe following a competitive pitch. The move coincides with the recruitment brand's largest marketing push in more than seven years, with significant new campaigns poised to be launched in the UK, Germany, France and more.
In March, Monster selected Mcgarrybowen to handle its multi-million dollar pan-European creative account. The new promotional strategy will now be supported by Data2Decisions Total Attribution tool which will help inform Monster's marketing investment across 23 European markets.