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AT&T

Latest marketing and advertising news for AT&T, including insights and opinions.

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The FCC paves way for greater media consolidation as it repeals 'stale' broadcast ownership...

Google placement, brand safety crisis hits US, with AT&T and Verizon pulling ads

AT&T kicks off second year of original content creation with Hello Lab

Taylor Swift links up with AT&T for exclusive video content deal

AT&T, DISH Network & WPP join forces to acquire addressable TV outfit INVIDI

AT&T gets fun with elaborate Rube Goldberg machine for recruitment video

AT&T agrees to buy Time Warner for $85bn in a move to create a new media behemoth

Morning Bulletin

Morning Bulletin: Clinton Podcast, Netflix boss speaks out, Omnicom’s AT&T win and troll hunting...

AT&T awards consolidated creative and media accounts to Omnicom

Yahoo's Lisa Utzschneider says ‘it’s just business as usual’ despite takeover rumours as it...

business on the move

Business on the Move: Just Eat, Stanley Black & Decker, Target and more

Moms go #PhotoMombing crazy for Mother’s Day

Fullscreen makes the leap with launch of new subscription service

Critical Mass makes moves in North America management team

1922: AT&T hits the airwaves with WEAF

marketing moments

1994: First banner ad appears on hotwired.com

What shift? Top advertisers and media agencies think linear TV viewing (and spending) will...

AT&T to offer new over the top TV service: The bundle won't be skinny (or bloated)

AT&T Partners with Fullscreen to Launch Hello Lab

Martin Luther King Day

Starbucks, Lyft, AT&T and other brands honor Martin Luther King Jr. on Twitter

AT&T starts off year with major ad push as company aims to reposition itself

Promoted

Creative Department Do It Day picks: ‘Good ads’ including Airbnb, Lush, Barbie and more

Anatomy of an Ad

Anatomy of an Ad: Behind the scenes of AT&T’s haunting ‘Close to Home’

After acquiring DIRECTV, AT&T becomes first to offer TV and wireless package

Promoted

US Creative Department: Featuring Arnold, BBDO NY, Brigade, VML, 180LA and more

Brand of the day: T-Mobile

Digital Kitchen acquired by Kyu, Hakuhodo DY Holdings' strategic operating unit

Sprint hires Kevin Crull as chief marketing officer

AT&T strikes deal with Hulu to offer subscription service to its customers

T-Mobile targets Verizon with newest campaign

How Google, Viber, Facebook and other tech firms came to the aid of Nepal Earthquake survivors

Sprint, At&T, Verizon & T-mobile offer free calls to Nepal after earthquake

Google to undercut major phone carriers with Project Fi mobile plan

Google may launch mobile service as early as today, slated to only charge users for data they...

AT&T sues FCC over net neutrality, only major internet provider to do so

AT&T to pay $25m after customer information was compromised