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Latest marketing and advertising news for AT&T, including insights and opinions.

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The FCC paves way for greater media consolidation as it repeals 'stale' broadcast ownership...

17 November 2017

Google placement, brand safety crisis hits US, with AT&T and Verizon pulling ads

22 March 2017

AT&T kicks off second year of original content creation with Hello Lab

17 March 2017

Taylor Swift links up with AT&T for exclusive video content deal

29 November 2016

AT&T, DISH Network & WPP join forces to acquire addressable TV outfit INVIDI

21 November 2016

AT&T gets fun with elaborate Rube Goldberg machine for recruitment video

17 November 2016

AT&T agrees to buy Time Warner for $85bn in a move to create a new media behemoth

23 October 2016

Morning Bulletin

Morning Bulletin: Clinton Podcast, Netflix boss speaks out, Omnicom’s AT&T win and troll hunting...

15 August 2016

AT&T awards consolidated creative and media accounts to Omnicom

12 August 2016

Yahoo's Lisa Utzschneider says ‘it’s just business as usual’ despite takeover rumours as it...

21 June 2016

business on the move

Business on the Move: Just Eat, Stanley Black & Decker, Target and more

10 June 2016

Moms go #PhotoMombing crazy for Mother’s Day

03 May 2016

Fullscreen makes the leap with launch of new subscription service

04 April 2016

Critical Mass makes moves in North America management team

01 April 2016

1922: AT&T hits the airwaves with WEAF

31 March 2016

marketing moments

1994: First banner ad appears on hotwired.com

31 March 2016

What shift? Top advertisers and media agencies think linear TV viewing (and spending) will...

07 March 2016

AT&T to offer new over the top TV service: The bundle won't be skinny (or bloated)

01 March 2016

AT&T Partners with Fullscreen to Launch Hello Lab

19 February 2016

Martin Luther King Day

Starbucks, Lyft, AT&T and other brands honor Martin Luther King Jr. on Twitter

18 January 2016

AT&T starts off year with major ad push as company aims to reposition itself

11 January 2016

Promoted

Creative Department Do It Day picks: ‘Good ads’ including Airbnb, Lush, Barbie and more

13 November 2015

Anatomy of an Ad

Anatomy of an Ad: Behind the scenes of AT&T’s haunting ‘Close to Home’

17 August 2015

After acquiring DIRECTV, AT&T becomes first to offer TV and wireless package

04 August 2015

Promoted

US Creative Department: Featuring Arnold, BBDO NY, Brigade, VML, 180LA and more

22 July 2015

Brand of the day: T-Mobile

04 June 2015

Digital Kitchen acquired by Kyu, Hakuhodo DY Holdings' strategic operating unit

02 June 2015

Sprint hires Kevin Crull as chief marketing officer

21 May 2015

AT&T strikes deal with Hulu to offer subscription service to its customers

14 May 2015

T-Mobile targets Verizon with newest campaign

05 May 2015

How Google, Viber, Facebook and other tech firms came to the aid of Nepal Earthquake survivors

04 May 2015

Sprint, At&T, Verizon & T-mobile offer free calls to Nepal after earthquake

28 April 2015

Google to undercut major phone carriers with Project Fi mobile plan

23 April 2015

Google may launch mobile service as early as today, slated to only charge users for data they...

22 April 2015

AT&T sues FCC over net neutrality, only major internet provider to do so

15 April 2015

AT&T to pay $25m after customer information was compromised

09 April 2015