Vimto is set to launch a new teen-focused brand extension and to promote it has shifted its TV budget to online for the first time with a 'significant' investment in Snapchat.
To launch the Vimto Remix brand, Vimto is running a sponsored lens on Snapchat where users can turn themselves into a ‘Vimtoad’ for 24 hours on 18 June.
Snapchatters can send a Snap with lenses to friends, or add it to their own story.
Emma Hunt, marketing controller at Vimto, said: “We are thrilled to partner with Snapchat as part of our launch campaign for Vimto Remix. The platform is brilliant for teens, and allows us the chance to really bring the fun and quirky Vimtoad to life.”
The campaign, which was planned and bought by MEC Manchester, with creative by Driven, will also see further activity in July.