Vimto has rolled out a new ad featuring the Vimtoads to generate buzz around the launch of its new Remix range.
The creative from Cheshire agency driven was directed by Aardman’s Will Studd, recreating some of Hollywood's most intense action scenes with fruit juice and battletoads.
Going to war are the grapes, raspberries and blackcurrants in original Vimto against the mangoes, pineapples and strawberries in Vimto Remix.
The slot is also voiced by popular UK YouTuber Joe Sugg.
Chris Lear, creative partner of driven, said: “#TOADOFF is an original idea and a strong piece of branding in one go. Vimtoad and Mixtoad are the perfect solution to help the brand continue to outperform the Soft Drinks market.”
The slot will first air on Saturday 4 June on VOD, YouTube, Snapchat, Instagram, Cinema, digital display and social, supported by geo targeted mobile and instore activity with media purchases from MEC Manchester.