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Facebook appoints Patrick Walker to head media partnerships for EMEA


By Jessica Goodfellow, Media Reporter

May 26, 2016 | 2 min read

Facebook has appointed Patrick Walker, responsible for launching YouTube in the EMEA region, as director of media partnerships EMEA, to guide media companies’ strategies across Facebook’s products.

Patrick Walker

Patrick Walker

Walker will be responsible for leading EMEA content partnerships with media companies across news, sports, and entertainment. He will be focused on helping media companies develop publishing and audience development strategies for products including Facebook video, Instant Articles, 360-video and virtual reality.

He joins from Rightster (now Brave Bison) a London-based multi channel network, where he was a non-executive director and formerly chief executive. Prior to Rightster, he was a founding investor and chief content officer for Base79, Europe’s largest YouTube network.

Walker was one of YouTube’s first international employees, going on to spend eight years with Google and YouTube as the senior director of content partnerships. He was responsible for launching and managing YouTube in the EMEA region.

He will take up his role at Facebook's London offices effective 6 June and will report to Nick Grudin, vice-president of media partnerships.

In a Facebook post announcing his appointment, Walker said: "It'll be a pleasure re-connecting with many of you I've worked with in the past as we explore new strategies for media companies and talent using Facebook video, Instant Articles, 360-video and virtual reality.

"We're on the verge of a massive transformation in digital storytelling and I'm grateful for a chance to play my part alongside the talented team already in place."

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