Feeling emotionally connected to the characters we watch on screen is central to TV and movies. With political dramas especially, viewers often feel as emotionally connected to fictional politicians as the real ones.
Recently, House of Cards’ anti-hero Frank Underwood exemplified this on Twitter (as Politico Europe reported), calling out France’s PM, Manuel Valls, after he tried to pass a controversial labor bill through parliament. Valls provided a respectable comeback, but it didn’t live up to Underwood’s first jab.
— House of Cards (@HouseofCards) May 11, 2016
Netflix, with the help of entertainment agency Darewin, was behind Underwood’s epic trolling. The French agency is also responsible for the Netflix ads across Paris that allow you to Face Swap with your favorite characters. Bringing these characters to life and letting fans connect with them is an important way to further fan engagement.
Last year, during a break in December’s CNN GOP debate, Frank Underwood appeared in a mock presidential ad. To promote the show’s newest season, Netflix built Underwood a campaign headquarters in South Carolina. Underwood even has his own campaign website.