Future of TV Darewin Narcos

Netflix ads across Paris allow you to Face Swap with your favorite characters


By Natan Edelsburg, SVP

May 3, 2016 | 3 min read

As facial recognition software gets better and better, the internet is getting sillier and sillier. Earlier this year Snapchat launched "face-swapping" a selfie feature that allows you to actually swap your face with someone you're next too.

Netflix, with the help of entertainment agency Darewin launched face-swapping ads in France, a first for TV. The genius idea has captured the attention of French influencers and bloggers. The ads include face-swaps for House of Cards, Unbreakable Kimmy Schmidt, Narcos and more. Here's video from one of the influencers going through the experience, which also includes an Orange is the new Black prison-themed cafeteria with gourmet food.

Future of TV Darewin Narcos

More from Future of TV

View all


Industry insights

View all
Add your own content +