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ITV The Queen

Cadbury, Interflora and more team up for star-studded 'Queen's Birthday Ad Break' ITV spot


By Rebecca Stewart, Trends Editor

May 16, 2016 | 2 min read

What do Katherine Jenkins, Ribena, Keith Lemon, Hovis and Walkers all have in common? The celebrities and brands have all made an appearance in an ITV spot designed to wish the Queen a happy 90th birthday.

queens birthday ad

The big names appeared in a super ad of sorts ahead of the channel's two-and-a-half hour long show the Queen's 90th Birthday Celebration, which saw key moments from the Queen's reign dramatised.

The "very royal ad break" was set against the fictional backdrop of Coronation Street, just outside the Rover's Return. The new Cadbury's Milk Tray man kicked off the party proceedings, before being interrupted by Take Me Out host Paddy McGuinness.

Ribena's 'Zooby Doo' provided the soundtrack, while other brands including Mr Kipling, Walkers, Dr Oetker, McCain and Plenty also featured.

The ITV show featured more than 900 horses and 15,000 performers, as well as a dancing Shetland pony, a pantomime horse and a pantomime corgi. It was hosted by Ant and Dec with appearances from Kylie Minogue, Helen Mirren and other stars.

ITV The Queen

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