Vastly popular photo-sharing app Instagram yesterday said goodbye to its faithful retro camera logo, unveiling instead a minimalist, mobile friendly alternative.
As often is the case when a beloved brand takes measures to change its look, there was a lot of negativity posted on social media.
Some of the responses claimed the logo required very little work.
Really impressed with all the time and effort that went into redesigning the Instagram logo. pic.twitter.com/E0uTdT66uh
— Madison M. K. (@4evrmalone) May 11, 2016
This is how Instagram's new logo was made pic.twitter.com/mK7t9aefYM
— 9GAG (@9GAG) May 12, 2016
Others didn't recognise, or like the new imagery.
Not sure I like the new @instagram app logo! It's dominating my home screen!
— Phillip Schofield (@Schofe) May 12, 2016
Say goodbye to a good friend: the old Instagram logo. I refuse to update the app. The new "logo" is so boring. pic.twitter.com/cRLmRVwPqA
— Flo Heiss (@Floheiss) May 12, 2016
Instagram changed their logo!!!! THIS MATTERS!!!! IT MATTERS A LOT AND ITS HORRIBLE!!! -Real life people being serious
— Philip DeFranco (@PhillyD) May 11, 2016
— Capital Breakfast (@CapitalLondon) May 12, 2016
— Nick Blackhall (@NickBlackhall) May 11, 2016
— Alexanderr King ㊙️ (@atg_11) May 11, 2016