Instagram inspires strong Twitter reaction with divisive new logo

Vastly popular photo-sharing app Instagram yesterday said goodbye to its faithful retro camera logo, unveiling instead a minimalist, mobile friendly alternative.

As often is the case when a beloved brand takes measures to change its look, there was a lot of negativity posted on social media.

Some of the responses claimed the logo required very little work.

Others didn't recognise, or like the new imagery.

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