Dryworld continues its push into football sponsorship with new Premier League kit deal
Canadian sports brand Dryworld is continuing its push into the European market with another football kit deal after agreeing terms with Premier League outfit Watford.
Following up on its inaugural European kit deal with Queens Park Rangers Dryworld has now partnered with Watford after the club parted ways with their current supplier Puma.
The three year deal will see Dryworld supply training gear, technical kit and matchday strips to the Hertfordshire-based team.
While no financial details were revealed club officials confirmed that it was the biggest deal in Watford’s history, illustrating the brand’s level of commitment in cementing its places alongside the top sports brands in football.
OFFICIAL: #watfordfc pleased to announce @DryworldUK as Official Technical Partner. Details: https://t.co/ojre7ugekX pic.twitter.com/bw2YxnSKzd
— Watford FC (@WatfordFC) 9 May 2016
Announcing the deal Watford’s commercial director, Spencer Field, said: “As we continue to grow the club, it is imperative that we work with companies who are ambitious.
“As the largest sponsorship deal in the club’s history, this relationship is representative of the dramatic growth in the commercial appeal of Watford Football Club.”
Craig Stewart, Dryworld’s director of global operations, added: “Not only do we have the opportunity to showcase our brand and exceptional product range in the Premier League, we do so with a fantastic club.
“They have a terrific fanbase and a superb vision for the future that we are delighted to share in.”
Prior to launching its European expansion Dryworld built up its brand profile through kits deals with a number of South American clubs including Brazilian clubs Atlético Mineiro, Fluminense, and Goias.