Dryworld marks its European arrival with new QPR kit deal
Dryworld is making its foray into the lucrative English football market following an announcement that it has agreed a long-term kit deal with Queens Park Rangers.
The Canadian sports brand will replace QPR’s current kit manufacturer Nike at the end of the current season after agreeing a ten year deal with the Championship side.
It marks the brand’s first kit deal in the European market and follows on from its recent declaration to expand into the UK and Europe.
Dryworld have built up their profile in football kits through deals with a number of South American clubs including Brazilian clubs Atlético Mineiro, Fluminense, and Goias.
No financial details for the deal have been revealed yet however the sum is reportedly in the eight-figure region.
QPR chief executive Lee Hoos has already seen the new kits, which will be publicly unveiled at the end of June, and said: “The kits are fantastic, and we’re confident the fans will be happy with them.
“We’re fully aware of what the fans want, with the hoops going all the way round, and we’re excited about unveiling them.”
Dryworld director of global operations Craig Stewart added: “We are delighted to partner with a team with a reputation and heritage of QPR.
“When we identified potential partnerships, QPR stood out because of the core values and principles it imbues.”
The brand has found itself embroiled in controversy recently for the washing instructions on its products which read: 'give it to your wife'. It also came under fire after its kits for Brazilian soccer side, Clube Atlético Mineiro were unveiled using partially clothed women.