The Drum Awards Festival - Official Deadline

-d -h -min -sec

Mountain Dew

Mountain Dew reveals the Freak Chain, an abomination and worthy follow up to the PuppyMonkeyBaby

Author

By John McCarthy, Opinion Editor

April 29, 2016 | 2 min read

Soft drink brand Mountain Dew is still looking to tap into internet culture after its Super Bowl slot PuppyMonkeyBaby arguably scarred a generation of children (and also gained mass exposure and brand retention).

It has followed up these efforts with a series of dancing animals in a perverse twist on the Lion King’s circle of life climaxing with a smug twerking cat.

The ad from BBDO New York maintains the same tone as its previous entries and will likely strike a chord with its target audience.

The PepsiCo brand named the ad Freak Chain and looks to associate the kick Mountain Dew with being the top of the food chain.

The creative ran online with the hashtag #FreakChain.

Mountain Dew

Content created with:

BBDO New York

Find out more

More from Mountain Dew

View all

Trending

Industry insights

View all
Add your own content +