Mountain Dew reveals the Freak Chain, an abomination and worthy follow up to the PuppyMonkeyBaby

By John McCarthy | Media editor

BBDO New York


Mountain Dew article

April 29, 2016 | 2 min read

Soft drink brand Mountain Dew is still looking to tap into internet culture after its Super Bowl slot PuppyMonkeyBaby arguably scarred a generation of children (and also gained mass exposure and brand retention).

It has followed up these efforts with a series of dancing animals in a perverse twist on the Lion King’s circle of life climaxing with a smug twerking cat.

The ad from BBDO New York maintains the same tone as its previous entries and will likely strike a chord with its target audience.

The PepsiCo brand named the ad Freak Chain and looks to associate the kick Mountain Dew with being the top of the food chain.

The creative ran online with the hashtag #FreakChain.

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