Mountain Dew is deliciously bizarre with Super Bowl #puppymonkeybaby

Filed under, “I can’t believe I’m watching this, but I can’t take my eyes off of it,” Mountain Dew is back in the Super Bowl ad mix with a :30 spot, created by BBDO New York. Promoting Mtn. Dew Kickstart flavors, and the three key product attributes (Dew, juice, caffeine), the main character is a mashup of three things people tend to love in Super Bowl commercials: puppies, babies and monkeys.

Somewhat bizarre, but certainly on track with previous Mtn. Dew Kickstart work, #puppymonkeybaby gets a trio of tired gentlemen in the mood for an evening out and features an infectious beat, with #puppymonkeybaby playing a prominent role, to get the lads up and moving.