The Drum Awards Festival - Extended Deadline

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By Doug Zanger, Americas Editor

April 29, 2016 | 4 min read

18 years of excellence of #18 on the field in Denver and Indianapolis — and many more off of it. Peyton Manning’s athletic feats are well-documented, but what may be more impressive are the things not many people know about, including how he is, according to Kevin Parta of, a “well-known letter writer.” For years, Manning has written sincere notes to teammates, fans, family, friends, coaches, other athletes and even opponents.

Gatorade is celebrating Manning’s career in a spot that will air ahead of the NFL draft that was created by TBWA\Chiat\Day LA. Letter recipients highlighted in the two-minute spot include Manning’s former coach Tony Dungy, his brother Eli, legendary baseball player Derek Jeter, and a raft of teammates including Jeff Saturday, Demaryius Thomas and Brandon Stokley. It also includes ESPN's Chris Mortensen, who was diagnosed with throat cancer in January.

Others outside of sports, including Pam Frenzel, mother of Tyler Frenzel who was treated at the Peyton Manning Children’s Hospital and Brandon Washington and PeyBack Foundation Scholarship Recipient, are the beneficiaries of Manning’s goodwill and thoughtfulness — and are part of the spot as well.

Though one Boston columnist felt it laid it on a little thick (New England fans are slightly less bitter than Philadelphia Eagles fans), it is certainly an appropriate and moving tribute to an athlete who appreciated much more than most — and was willing to let others know how important they were to his success.

Agency: TBWA\Chiat\Day

Client: Gatorade

Chief Creative Officer: Stephen Butler

Executive Creative Director: Brent Anderson

Worldwide Creative Director: Renato Fernandez

Creative Director: Mark Peters

Senior Art Director: Pierce Thiot

Senior Copywriter: Kathleen Swanson

Senior Copywriter: Scott Cleveland

Director of Production: Brian O’Rourke

Executive Producer: Guia lacomin

Senior Producer: Chris Spencer

Managing Director: Jerico Cabaysa

Brand Director: Robyn Morris

Brand Manager: Dylan Hinshaw

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Planning Director: Abigail Weintraub

Planner: Matt Bataclan

Jr. Planner: Joe Elliott

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Mimi Hirsch

Talent Payment Manager: Annie Boyle

Traffic Manager: Judy Brill

Production Company: Smuggler

Director: Henry-Alex Rubin

Partner: Patrick Milling Smith

Partner: Brian Carmody

Executive Producer: Drew Santarsiero

Head of Production: Andrew Colon

Producer: Leah Allina

Editorial: Rock Paper Scissors

Editor: Damion Clayton

Editor – Content: Louis-Philippe Charette

Assistant Editor: Mike Spagnoli

Executive Producer: Helena Lee

Producer: Leah Carnahan

VFX Studio: the Mill

Lead Artists: Bill Higgins, Tim Robbins

2D Artist: Steve Gibbons

AE Animator: Greg Park

Senior Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

Producer: Kiana Bicoy

Color: The Mill

Artist: Adam Scott

Executive producer: Thatcher Peterson

Color Producer: Diane Valera

Color Coordinator: Jackson Rogers

Final Mix: Formosa

Mixer : John Bolen

Assistant Mixer: Herman Thurman

Executive Producer: Lauren Cascio


Music: Bob Dylan’s “The Times They Are A-Changin”

Performed by: The Rumor Mill

Producer, Engineered and Mixed by: J.Ralph

Co-produced, Engineered and Mixed by: Arthur Pingrey

Recorded at Barrow Street Studios

Music Licensing: MEGA Inc.

Founder: Danny Socolof

VP of Licensing: Madeline Adami

TBWA Gatorade TBWA\Chiat\Day

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