L'Oréal UK & Ireland, has appointed Rapp as the beauty brand realigns its efforts to create more compelling customer experiences for current and prospective customers.
Rapp, which was appointed following a three-way pitch, has been brought on board to deliver an omni-channel customer view for L'Oréal by providing a multi-platform CRM technology solution for a number of divisions within the business.
The platform will bring together all online and offline data for a wide portfolio of brands, as L’Oréal continues a strategic plan to deliver personalisation and 'the desire to deliver compelling, relevant conversations at every customer touchpoint'.
Noorin Virani, senior CRM manager L'Oréal UK & Ireland said: “Our increased CRM capability, powered by RAPP, will allow us to recognise and deliver the unique conversation each customer wishes to have, increasing brand engagement, maintaining loyalty and contributing positive business results. Bringing all our customer data together will allow us to identify and acquire those with the propensity to be customers and grow them within and across our L’Oréal brands.”