Cannes-Do Festival Banner

The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Oracle Advertising and CX


Whitepapers article

April 26, 2016 | 1 min read

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR).

Only programmatic platforms can deliver that value.

Get the basics of using programmatic advertising in this guide:

Deliver advertising that enhances the customer experience.

Prove your advertising campaign success and bottom line value.

Learn all the terms you need to know in our handy glossary.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Oracle Advertising helps marketers use data to capture consumer attention and drive results. Used by 199 of AdAge's 200 largest advertisers, our Audience, Context, and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement.

Find out more


Industry insights

View all
Add your own content +