Author

By The Drum Team | Staff Writer

March 31, 2016 | 2 min read

Today’s marketing moment, Coke’s 1971 song ‘I’d Like to Buy the World a Coke,’ was chosen by Carl Fremont, global chief digital officer of MEC.

Below, find out why the iconic jingle, which was created by McCann Erickson creative director Bill Backer, is Fremont’s favorite marketing moment.

According to the I'd Like to Teach The World To Sing Songfacts, this was written for a Coca-Cola commercial to be sung by The New Seekers.

When the advert became a hit, radio stations got requests for the song.

It was made into a full length song with the line, "I'd like to buy the world a Coke, and keep it company," replaced so radio stations would play it.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

Advertising

More from Advertising

View all