Specsavers has appointed WPP agency Possible London as its digital user experience and design agency as it looks to improve its customer journey experience.
The agency beat R/GA and Huge in a pitch process and has been briefed to apply service design to create the "next evolution of digital services" across all of the Specsavers channels.
“We were very impressed by the experience and talent available in the Possible team,” said Richard Holmes, group marketing director, Specsavers.
"Their knowledge of the digital space and the passion they showed for the brand and our business was evident throughout the process. They really demonstrated their understanding of who we are, what we stand for, and the best way to translate that into an authentic online and mobile experience".