One of the most pressing changes in entertainment, as The Drum has reported, is the proliferation of digital-only ventures. Now, Bravo is combining those two, with its first standalone digital series, “Going Off The Menu,” which explores the underground culinary world. Here's an exclusive clip from the new episode that will be launching today.
Bravo recently made an effort to move into the food space with the launch of “The Feast,” an online, food-focused, content platform. Now, its new six-episode series will look into “underground and exclusive foodie experiences,” with Liza De Guia, and Michelin-rated chef, Russell Jackson. Each show will consist of De Guia and Jackson visiting unique spots, such as a tire-shop, with a number of different guests, including Lea DeLaria, Tory Belleci, and Josh Flagg.
The release, as with most digital ventures, will be a bit different than traditional shows. The first three episodes will air today, while three more will air nexst week. The launch will be in cooperation with Toyota, and will be available on a variety of platforms, including BravoTV.com, VOD, Bravo Now, YouTube, and Facebook. Additionally, NBCUniversal (which owns Bravo) will distribute the show on their platforms, including Today and E!.
“We’re thrilled to satisfy the hunger of our passionate and food-enthused Bravo fans with the debut of ‘Going Off the Menu,’” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “The launch of Bravo’s first-ever standalone digital series marks a continued investment in digital video content by the network in an ongoing effort to attract a broader audience of new consumers while also satisfying our core Bravo viewer.”
The new series will certainly be a good test run for Bravo to see if it can replicate its television success in a standalone digital offering. It already has immense success in culinary content, with Top Chef and, as mentioned above, with “The Feast.” Now, it will see if it can add to an already impressive slate.