Schweppes has introduced a new brand identity that focuses on the heritage of the tonic water brand, which will be backed by its 'biggest marketing campaign in 20 years'.
The new look will feature across the entire Schweppes range and includes new packaging across its 1 litre bottle mixers range.
The new design incorporates a 'sleek black background' with the Coca-Cola-owned brand's well-known yellow also featuring. The packaging has been designed to complement the brand’s personality and remind consumers of Schweppes’ heritage as the ‘creator of bubbles since 1783.’
Meanwhile, a 'significant' marketing campaign will include OOH execution, experiential marketing, lifestyle point of sale, cinema advertising and a digital campaign. Further details on the activity are yet to be released.
The new look range also sees Schweppes Russchian variant return, currently known as Citrus Blend.