Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Guardian raises print price to £2 as it looks to curb losses

The Guardian is increasing the price of its weekday print edition by 20p to bring it up to £2 a day to help stave off its operational losses, which are thought to amount to £58.6m.

Since the final issue of the Independent was printed on 27 March, the publication has become the lowest selling UK national newspaper title, according to ABC figures. Circulation numbers fell by 1.8 per cent between January and February 2016, reaching an average of 161,152 a day.

The Guardian's Saturday title will also increase by 20p to £2.90, while the Obsever is poised to go up to £3 - a rise of 10p.

The paper's parent company, Guardian Media Group (GMG), is currently preparing a restructure which includes the cutting of 250 jobs - 100 of which will be to editorial. The company hopes the changes will help it break even within three years as it's print arm stuggles to contend with the rise of digital media.

A Guardian News and Media spokesperson said in a statement: "Our readers recognise the high quality of our journalism - such as our ongoing coverage of the Panama Papers - and their loyalty is something that we truly value.

"However, this is an increasingly challenging market for all newspapers and by raising the cover price we are able to keep investing in our journalism and all our print and digital products, ensuring that both the Guardian and The Observer can continue their proud history of powerful journalism."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.