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Guardian raises print price to £2 as it looks to curb losses


By Rebecca Stewart, Trends Editor

April 8, 2016 | 2 min read

The Guardian is increasing the price of its weekday print edition by 20p to bring it up to £2 a day to help stave off its operational losses, which are thought to amount to £58.6m.

Since the final issue of the Independent was printed on 27 March, the publication has become the lowest selling UK national newspaper title, according to ABC figures. Circulation numbers fell by 1.8 per cent between January and February 2016, reaching an average of 161,152 a day.

The Guardian's Saturday title will also increase by 20p to £2.90, while the Obsever is poised to go up to £3 - a rise of 10p.

The paper's parent company, Guardian Media Group (GMG), is currently preparing a restructure which includes the cutting of 250 jobs - 100 of which will be to editorial. The company hopes the changes will help it break even within three years as it's print arm stuggles to contend with the rise of digital media.

A Guardian News and Media spokesperson said in a statement: "Our readers recognise the high quality of our journalism - such as our ongoing coverage of the Panama Papers - and their loyalty is something that we truly value.

"However, this is an increasingly challenging market for all newspapers and by raising the cover price we are able to keep investing in our journalism and all our print and digital products, ensuring that both the Guardian and The Observer can continue their proud history of powerful journalism."

GMG The Independent The Guardian

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