Apple Music ad sees Taylor Swift thrown off of a treadmill

Apple Music has embraced the acting talents of popstar Taylor Swift in its latest ad.

In the 60-second spot, Swift is frantically exercising on a treadmill to ‘Jumpman’ from Drake and Future before being shaken off to then crash to terra firma.

The creative, supposedly “based on true events” looks to hit home that new subscribers to Apple Music receive a three month free subscription to the paywall-only music service.

The partnership follows a very public dispute between Swift and Apple Music upon its launch last year where she protested, via letter no less, about artists receiving no pay during the aforementioned three month trial period.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.