Apple Music Taylor Swift

Apple Music ad sees Taylor Swift thrown off of a treadmill


By John McCarthy, Opinion editor

April 1, 2016 | 2 min read

Apple Music has embraced the acting talents of popstar Taylor Swift in its latest ad.

In the 60-second spot, Swift is frantically exercising on a treadmill to ‘Jumpman’ from Drake and Future before being shaken off to then crash to terra firma.

The creative, supposedly “based on true events” looks to hit home that new subscribers to Apple Music receive a three month free subscription to the paywall-only music service.

The partnership follows a very public dispute between Swift and Apple Music upon its launch last year where she protested, via letter no less, about artists receiving no pay during the aforementioned three month trial period.

Apple Music Taylor Swift

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