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Publicis Groupe The Drum Recommends WPP

World's largest holding companies vie for new Recommended Agency Register Awards based on client satisfaction


By The Drum Team, Editorial

March 16, 2016 | 2 min read

The Recommended Agency Register (RAR) Awards, sponsored by FlyerAlarm, has introduced two new categories this year as it aims to recognise the holding companies which have the best satisfaction rates from clients.

The first award will recognise the holding company with over £1bn turnover with WPP, IPG, Havas, Publicis Groupe, Dentsu Aegis and Omnicom.

The second category will recognise the high satisfaction rates scored by one of the following networks with less than £1bn turnover: St Ives, Creston, MSQ, Engine and the Mission Group.

Steve Antoniewicz, managing director of the RAR, commented: "It’s fantastic to have such a strong representation of agencies this year across all the size categories and disciplines. Once again we're delighted to see such a high level of performance of across the industry. This year for the first time we will also recognise the holding company of the year, this will be awarded based on the ratings and reviews we have received for each agency within the holding company."

Recently RAR released a new online platform to help brands select the right agency. The platform provides access to thousands of agency ratings and reviews from clients as well as a large case study library and shortlisting and benchmarking tools.

The winners of the two new categories will be announced at the RAR Awards on 28 April. More details on the event can be found here and you can see who made the list of finalists via this link.

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