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Google allows brands, celebrities and businesses to post directly to search results

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By John Glenday, Reporter

March 7, 2016 | 1 min read

Google has begun trialling a new formula for its search rankings which will allow brands, celebrities and businesses to post directly to search results and may even ultimately allow a dedicated feed to be built directly into the search engine.

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The new approach has already been in use for a month after Google enabled US politicians to post interactive campaign pledges and debating points which can be swiped, clicked or tapped to reveal more in-depth detail.

Following the success of this initiative Google will now extend the precedent to include small businesses and potentially even famous individuals and brands although the system remains a test only for the time being.

It is the latest in a long line of innovations to be brought into use by Google as it seeks to build a more interactive search platform for its flagship product.

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