Compare the Market wants you to back a Superman or Batman meerkat as part of a new toy promo

Comparethemarket.com has given its meerkat toys a heroic edge in its tie up with Warner Bros. Pictures’ Batman v Superman: Dawn of Justice movie.

Two limited edition Meerkat toys inspired by Batman and Superman will be available to customers who buy insurance or switch energy with comparethemarket.com for a limited time. The promotion also builds on the company’s 2-for-1 cinema tickets deal.

From 4 March, a multi-million pound marketing campaign, led by a new 60-second advert will launch, showing mascots Aleksandr and Sergei’s unerring determination to make it to the cinema despite suffering a car breakdown.

Mark Vile, marketing director at comparethemarket.com, said: “Since launching Meerkat Movies in March last year, we have reached over a million members, helping people to enjoy the magic of the movies for less.

"We’re passionate about rewarding loyalty and believe our new partnership with Warner Bros. Pictures gives us the opportunity to build on our already successful rewards programme by introducing our most heroic offer yet, fusing Meerkat Movies with customers’ previous love of the character toys."

The creative builds upon the company’s previous campaigns, which have included cameos from Arnold Schwarzenegger and Nicole Kidman.

The marketing promotions for the movie, that opens 25 March, has accelerated, with Jeep partnering with the film just last week.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.