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BBC Publicis Groupe People on the Move

People on the move: Hires and departures at BBC Worldwide, Bigballs Media, Publicis Worldwide and more


By Rebecca Stewart, Trends Editor

February 12, 2016 | 7 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

BBC Worldwide

BBC Worldwide’s senior vice-president of revenue development and operations Tom Bowman is to leave the broadcaster to head-up ad tech startup Intelligent Optimisations.

Bowman will take up his new role on 22 February, with Anne Goodman, vice-president global sales marketing and enablement at BBC Advertising, overseeing his responsibilities in the immediate aftermath of his departure.

The broadcaster also informed The Drum that the search for a more permanent successor to Bowman is currently underway.

Bigballs Media

Bigballs Media has appointed Holler co-founder and Leo Burnett’s former social and mobile boss James Kirkham to help shape its pan-European business as well as head up the Copa90 YouTube football channel.

Kirkham will report into Bigballs Media's Tom Thirlwall and will lead a team of 50 in the UK office. His immediate focus will be on bolstering the agency’s efforts in mobile and social as well as identifying opportunities for clients on emerging platforms.

Another key part of his role will be to deepen relationships with the agency’s advertisers such as Hyundai as well building out its Creator Network of fans worldwide.

Publicis Worldwide

Publicis Worldwide’s global chief strategy and innovation officer Dylan Williams is to leave the business, The Drum understands.

He joined the business in 2014 from Mother where he held a similar role. During his tenure, he was tasked with strengthening the UK side of the business, serving as one of its senior spokespeople on subjects spanning creativity, business strategy and emerging technology.


Maxus Worldwide has launched new division, Maxus Technology Consulting, putting worldwide chief information officer David Kaganovsky at the helm to help clients enhance their marketing capabilities through tech.

Alongside the WPP-owned agency's worldwide director of technology, Gary Revenson, and Damian Blackden, global chief strategy officer, he will be tasked with applying data-driven methodologies plus the firm's media insights to improve businesses' marketing technology framework.

Denstu Aegis Network

Denstu Aegis Network has appointed Shuntaro Tanaka, the man behind the popular TV format Ninja Warrior, to run its content business The Story Lab in APAC.

The promotion sees his role expanded from chief operations officer of Dentsu Aegis Network in Vietnam and the local lead for The Story Lab, to leading the specialist content division in Asia, which has offices across 16 countries globally.


AnalogFolk has formed a new data offering it hopes will generate income from business opportunities beyond the typical briefs it's usually sent.

The AnalogFolk DNA divison will be led by Ben Silcox and Mark Barry, who join as chief data officer and head of business solutions respectively, from Havas Helia where they both held similar roles.

Initially, the team will be based in London, working with advertisers across the agency’s network in order to build momentum for the service worldwide.

PHD International

PHD International has named Toby Hack, managing director of PHD Australia as its new chief executive.

Based in London, Hack will be tasked with overseeing and strengthening the International unit which works with global clients such as Unilever.

He previously spent five years at PHD Australia.


Splash Worldwide has hired Alastair Duncan, the co-founder of Jaguar's global in-house agency Spark44, to fill the newly-created post of global chief strategy officer.

Duncan’s presence will herald a more co-ordinated approach to strategy by the activation agency, which has previously drafted in planning resource as and when it was needed.

“More insight needs to be at the heart of what we do," said Splash chairman Graham Hinton. "Consumers’ media consumption habits are changing fast and we have to understand them."

BBH London

BBH London has hired Pablo González de la Peña as associate creative Director, whilst Chris Lawson joins as a creative director to lead BBH’s social division, BBH Live.

González de la Peña has picked up multiple awards and joins BBH from 4Creative, where he spent the last four years. He was responsible for award-winning work including the launch packages for the reality series 'Hunted', 'The Island' and 'Utopia'.

Lawson arrives at BBH Live after two years at VCCP Kin, where he successfully shaped the O2, easyjet and Asda accounts. He previously spent three years at Cheil, where he created the acclaimed 'We are David Bailey' project.


Global digital marketing agency, Jellyfish, has appointed Paramjeet Sanghera as its first chief technology officer where he will head up the agency’s technical offering and vision.

Sanghera joins Jellyfish from iCrossing where he held the role of senior vice-president, technology since 2008. He brings over 20 years of industry experience to his new role, having delivered transformative digital technology solutions for clients across a range of sectors, including financial services, automotive, healthcare and hospitality.

Operating from Jellyfish’s US headquarters in Baltimore, Sanghera will be responsible for the agency’s global technical output.


Global agency Start (formerly StartJG) has appointed Mac Macdonald as group chief executive with immediate effect.

Based in Start’s London headquarters, Macdonald will assume responsibility for the ongoing commercial success of the group, with an initial focus on developing opportunities for the UK-based businesses.

MacDonald is originally from the UK and joins Start from Sid Lee in Amsterdam, where he served as the agency’s first president and partner in Europe.


SuperHeroes, the Amsterdam-founded creative agency has named former 360i group account director Rob Zuurbier as managing partner of it New York office.

Zuurbier has been part of the Dentsu Aegis network for nearly a decade, across affiliated agencies and offices in Amsterdam, Brussels, London and New York.

Property Partner

Property crowdfunding platform Property Partner has recruited Gareth Griffins as vice-president marketing, responsible for amplifying the brand’s proposition as both a crowdfunder in residential property and unique trading exchange.

Before joining Property Partner, Griffins spent three and half years as digital marketing director at exclusive members-only travel club Secret Escapes, where he helped the UK-based business expand into 13 countries and built up the marketing team from one to 32.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

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