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Tim Cook IPhone Apple

Shot on iPhone? Apple boss Tim Cook's Super Bowl photography leaves a lot to be desired


By Jon Brady, Photographer/Reporter

February 8, 2016 | 3 min read

Apple CEO Tim Cook was not the best advocate for his company’s phone cameras last night after tweeting a poor quality picture, likely shot on an iPhone, from the field at Super Bowl 50.

Not one for the 'Shot on iPhone' scrapbook

The head of one of the world’s largest companies tweeted an image of spiralling confetti at the 20-yard line which was blurry, out-of-focus and poorly composed.

Cook’s tweet comes a week after Apple relaunched the ‘Shot on iPhone’ campaign to accompany its newest handset, the iPhone 6S. The billboard ads first appeared in 2015 to demonstrate the photographic prowess of the iPhone 6 and 6 Plus handsets. Apple has also previously used TV ads to trumpet the camera's quality.

Cook's picture, accompanied by the caption “Colorado Rocky Mountain High congrats @Broncos!”, was met with considerable mockery by users on Twitter who were quick to pounce on the head of the company behind what is claimed to be the most popular camera in the world.

An hour later, Cook followed his first picture with another, better one. But even this wasn’t safe from the ire of ever-watchful Twitter users.

Cook, who has 1.98 million followers and frequently tweets about American Football, has not posted since.

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