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What does it take to be a great creative? Ogilvy & Mather New York's Corinna Falusi

Corinna Falusi was promoted from executive creative director to chief creative officer of Ogilvy & Mather New York in January of this year.

The Drum chatted with Falusi recently to talk about what her first year as chief creative officer has been like and how it’s different from past roles she’s held. Falusi held creative director positions at StrawberryFrog’s Amsterdam and New York offices before moving over to Ogilvy in 2012.

To be a great chief creative officer, Falusi said it’s sometimes best to “get out of the way” and let people concentrate so their creativity can flourish.

“There is a truth in stepping away and letting people do what they can do best,” she said.

When it comes to fostering a creative environment, Falusi – who grew up in Germany and lived in Amsterdam before heading to the US - said she likes to hire a diverse range of talent, not just in terms of nationality but personality as well.

The full interview can be viewed above. See what co-founders of Johannes Leonardo Jan Jacobs and Leo Premutico had to say when The Drum asked them what it takes to be a great creative.

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