Ad of the Week: Amazon Fashion - I Wish I Could Wear
Amazon Fashion's digital campaign to empower women to celebrate their differences has been voted Ad of the Week.
Created by DF London and directed by award-winning photographer and videographer Rankin, the series of short films, titled 'I Wish I Could Wear', show women empowering each other to have the confidence to wear anything they want.
The films feature Albino model, Ingrid; plus-size activist, Ana and fashion blogger, Marsha aka London Tall Girl.
The campaign echoes Amazon Fashion's 'Don't Look Like Me, Look Like You' campaign featuring Suki Waterhouse, which encouraged customers to celebrate their own personal style.
To vote for next week's Ad of the Week check out our latest Creative Works round-up.
Credits
Executive Creative Director: Sean Chambers
Associate Creative Director: Iskra Tsaneva
Creative: Janelle Feliciano
Creative: Ian Gambier
Planner: Matt Hardisty, Tatiana Jezierski Account Team: Lizzie Robson, Joe Barnes Agency Producers: Bradley Woodus, Jade Bisram Media Agency: Initiative Production Company: RANKIN Films Director: Rankin Editing House: Big Chop Editor: Matt Felstead Post Production: Big Buoy Audio Post Production: Wave Designer: June Frangue, Sara Neves Content Writer: Tabi Jackson Data Planner: Jack Colchester Social PR Manager: Gemma Glover