Facebook has announced a partnership with music service, Deezer, in a deal that will allow the social network giant to integrate music sharing into the news feed.
Termed, Music Stories, the changes will allow Deezer users to discover and share 30 second clips of music directly onto their Facebook feeds on the web and iOS app.
Music Stories will pull data directly from Deezer and repackage it into the Facebook audio player, a big move for Facebook as it allows users to listen to music without leaving the platform.
“Sometimes words alone are not enough, so we are excited to be working with Facebook to help people share their musical likes, and dislikes, and bring friends even closer,” said Alexander Holland, chief content and product officer at Deezer. “All music is inherently social and we hope to make the conversation sound even better, one share at a time.”
Deezer will benefit hugely from the partnership and will hope to grow its 6 million subscriber base while also being able to better compete with bigger rivals like Spotify. The music streaming service has made a number of big moves in recent months including the expansion of its football arm which offers live commentary and football podcasts from TalkSport.
Both Premium+ and free users of Deezer will be able to use the sharing option on Facebook.