Asus introduces talking bird Edward in augmented reality campaign from SuperHeroes
Creative agency SuperHeroes has integrated augmented reality into mobile in a new campaign for electronics company Asus, which introduces Edward, the talking VR bird.
Partnering with digital production outfits MiniVegas and Magic Bullet, SuperHeroes built an augmented reality (AR) app to create chatty little bird named Edward who sits on users' shoulders.
The app has been created as part of a promotional campaign for Asus' new 2-in-1 Transformer book and uses the front facing camera on mobiles to allow users to see and interact with Edward.
Describing the creative process, the Amsterdam-based agency said: "Using the phone’s front camera we developed a face and shoulder detection algorithm that determines the location of the shoulder, allowing us to perfectly position everyone’s favourite bird with arms right on your shoulder."
Edward serves as an Asus spokesperson and explains his vision on the new Asus Transformer Book T100HA. He dances, juggles, flies his jetpack, and takes selfies with users.
The app is available on Windows and Android however Apple have boycotted it due to a conflict of interests, according to Superheroes.