Cyber Monday ranks as the highest spending day in US history after surpassing $3bn mark

Cyber Monday surpassed $3bn in total digital sales making it the biggest online shopping day in US history, according to the latest figures from ComScore.

The media measurement and analytics company reported that $3.12bn was spent on the day, marking a 21 per cent increase in total spending compared to last year’s $2.59bn.

Mobile commerce is estimated to have accounted for 27 per cent of total spend on the day with $838m spent via smartphones and tablets.

ComScore chairman, Gian Fulgoni, said: “Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3bn in total digital spending and once again becoming the heaviest online spending day of all-time.”

He added that "despite some talk of Cyber Monday declining in importance, the day's historical highs and continued strong growth rates confirm it is still a hugely important shopping event".

The report showed that Amazon came out on top as the leading retailer for Cyber Monday traffic however retailers such Walmart and Target also had very strong showings.

Fulgoni said the results from the day showed that the “consumer economy is still healthy, and it's looking optimistic that the success of Black Friday weekend and Cyber Monday will carry on throughout the rest of the season".

For the five day period from Thanksgiving through to Cyber Monday, online buying from desktop computers totaled $7.201 bn, up 10 per cent from last year.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.