US Ad of the Week: Walmart ‘Boyfriend’

Comedian and singer Craig Robinson surprises a Walmart shopper with a piano tune and some shopping advice in one of the company’s holiday commercials.

The 15-second ad, which has been voted by Holiday Creative Work readers as Ad of the Week, sees Robinson replacing the lyrics of ‘Have Yourself a Merry Little Christmas’ when he sees a woman browsing through a clothing rack at Walmart.

“Have yourself a merry little wish list, your boyfriend can’t read your mind,” he sings. The ad encourages viewers to download Walmart’s app so they can share what they want for Christmas this year on Facebook or over email.

Created by The Martin Agency, the video is one of many the brand is rolling out this holiday seasoning starring Robinson.

If you’d like to vote for next week’s winner, visit our second holiday-themed US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.