Holiday Creative Work: Featuring Roberts + Langer DDB, Cutwater, Swift & more
'Tis the season! Welcome to the second US installment of our special Christmas-themed edition of The Drum Creative Department.
We will be showing the best festive work and will give you, the reader, the chance to decide which seasonal campaigns, packaging designs or apps will make it into The Drum's magazine.
You can vote for the work you like best simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (9 December) in the Creative Department spread.
Other popular entrants will also be considered for the print edition.
If you'd like to submit your holiday work for next week's Creative Department, contact Minda Smiley.
For voting updates and more, follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Roberts + Langer DDB: Barnes & Noble 'You Never Know Who You'll Meet at Barnes & Noble'
Brand: Barnes & Noble
Title: You Never Know Who You'll Meet at Barnes & Noble
Agency: Roberts + Langer DDB
Agency Website: http://www.robertsandlanger.com/
EVP, Creative Group Head: Lynn Mercado
EVP, Creative Group Head: Amy Sacks
Chief Creative Officer: Andy Langer
SVP, Account Director: Torrey Plank
Director: Jonas Åkerlund
Additional Credits: Editor: Luis Moreno, Jump
Post House: Poetica
Music House: Joe O’Connell, Blast
Published: November 2015
Short Rationale: Lady Gaga and Tony Bennett sing 'Baby, It's Cold Outside' in Barnes & Noble's holiday spot. The two recently wrapped up a world tour of their album 'Cheek to Cheek,' which won a Grammy Award. The commercial is airing on networks including ABC, NBC and CBS.
Swift: Stouffer's 'All to the Table'
Brand: Stouffer's
Title: All to the Table
Agency: Swift
Agency Website: http://swift.co/
CCO: Alicia McVey
GCD: Cat Hyland
CD: Carolin Harris
ACD Writer: Otis Rubottom
Writer: Brittnee Gregory
AD: Gabriella Narvaez
Designers: Jess Harrington, Holly Stout
Video Producer: Bailey Phillips
Still Photographer: Amaren Colosi
Stylists: Maki Katsumoto, Katie Simon
Stylist Assistant: Andrea Tolbert
Art Department: Chelsea Parker-Guidry
Director of Client Services: Ryan Peterson
Account Team: Michelle Borgese, Hilary Foreman, Frank Normandin
Producers: Julie Powers, Bre Maris
Production Partner: Priestley
Production Partner Producers: Davis Priestley, Aimee Lynn Barneburg
Director/Director of Photography: Shawn Sundby
Published: November 2015
Short Rationale: Portland-based Swift has created a multichannel campaign for Nestle's frozen food brand Stouffer's. The 30-second pre-roll video, which is running on YouTube and Hulu, stitches together different table scenes and features Stouffer's products including its lasagna with meat sauce and chicken enchiladas. Short form videos and stills will live on Facebook, Twitter, Instagram and Pinterest.
Cutwater: Peet's Coffee 'Have A Handcrafted Holiday'
Brand: Peet’s Coffee & Tea
Title: Have A Handcrafted Holiday
Agency: Cutwater
Agency Website: http://cutwatersf.com/
Founder/Chief Creative Officer: Chuck McBride
Principal/President: Christian Hughes
Group Account Director: Christian Navarro
Senior Account Manager: Greer Gonerka
Executive Producer: Daniel Tuggle
Associate Creative Director: Gong Liu
Associate Content Producer: Kimberly Lewis
Copywriter: Jay Brockmeier
Art Director: Lauren Mounce
Art Director: Mike Butler
Art Director: Molly Johnson
Production Company: Hustle Co.
Director: Robbie Baumgartner
Executive Producer: Daniel Tuggle
Director of Photography: Robbie Baumgartner
Camera Operator: Dave Seoane
Food Stylist: Ann Belden
Editorial Company: Hustle Co.
Editor: Naomi Goodman
Assistant Editor: Kimberly Lewis
Music Supervision: Blue Scout Music
Music Supervisor: Joey Prather
Composer: Joey Prather
Published: November 2015
Short Rationale: Peet's Coffee has launched its first ad campaign with agency of record Cutwater to promote its salted caramel macchiato, holiday blend, and cinnamon hazelnut latte. The San Francisco agency created three digital videos that see dozens of coffee beans become transformed into holiday images including a reindeer, Santa Claus, and a penguin. The campaign also includes TV spots that will air in the San Francisco/Bay Area market, where Peet's Coffee is headquartered.
Fear Not: Einstein Bros. Bagels 'Jollyville'



Brand: Einstein Bros. Bagels
Title: Jollyville
Agency: Fear Not
Agency Website: Fearnotagency.com
Chief Creative Officer: Blake Ebel
Creative Director: Jorge Lamora
Art Director: Jacob Gerhardt
Copywriter: Mike King
Sr. Account Manager: Jon Barnett
Illustrator: Jacob Gerhardt
Published: November 2015
Short Description: "While the social media world continues to argue over Starbucks’ latest 'red cup' campaign, Fear Not and Einstein Bros. Bagels are giving us 'Jollyville' — their answer to the 2015 holiday campaign battles.
Instead of answering to any politically correct concerns on either side of the aisle, the campaign simply celebrates the joy and that comes with the holiday season. Not to mention, how bagels and coffee from Einstein Bros. Bagels play such a role in spreading that joy.
Whimsical scenes were designed in house by Fear Not and can be found inside and outside Einstein Bros. Bagels across the country in a series of packaging elements, menu boards, and of course, coffee cups."
The Martin Agency: Oreo 'Wonder What's Inside the Holidays'
Brand: Oreo
Title: Wonder What's Inside the Holidays
Agency: The Martin Agency
Agency Website: http://www.martinagency.com/
Chief Creative Officer: Joe Alexander
Executive Creative Director: Jorge Calleja
Creative Director: Magnus Hierta
Creative Director: David Muhlenfeld
Senior Copywriter: Casey Hall
Senior Art Director: Beth Fujiura
Additional Credits: Managing Director Production and Development: Steve Humble
Broadcast Producer: Liza Miller
Junior Producer: Rachel Acors
Group Account Director: Britta Dougherty
Account Supervisor: Liz Eldred
Account Coordinator: James Saulsky
Planning Director: John Gibson
Strategic Planner: Gigi Jordan
Senior Project Manager: Mandy Fernald
Senior Business Manager: Amy Trenz
Group Talent & Music Director: Juanita Mcinteer
Editorial: PSYOP LA
Director: Fletcher Moules
Executive Producer: Luisa Murray
Executive Producer: Rich Ping
Producer: Sanaz Sattari-Tabrizi
Line Producer: Eric Escott
VFX Supervisor: Jonathan Iwata
2D Supervisor: Julie Jang
Co-Production: Unit + Sofa
Executive Producer: Fady Salame
Executive Producer: Martin Sobotka
Line Producer: Petra Ondrickova
Production Manager: Tomas Nakvasil
Production Coordinator: Anna Budinska
Finishing Credits: PSYOP NY
Executive Producer: Shannon Alexander
Producer: Andre Araujo
Flame Artist: John Geehreng
Color: Ntropic LA
Colorist: Marshall Plante
Music House: Duotone Audio Group
Arranger: Jordan Lieb
Producer/Engineer: Gio Lobato
Executive Producer: David Leinheardt
Published: November 2015
Short Rationale: Oreo's holiday spot features a group of Christmas tree ornaments singing about their holiday spirit. One disgruntled ornament - who wonders 'what's in all these presents anyways?' - finds inspiration in an Oreo cookie when he realizes it's what's inside his heart that matters most.
Leo Burnett: Rice Krispies 'How Many Ways Can You Snap, Crackle, Pop?'
Brand: Rice Krispies
Title: How Many Ways Can You Snap, Crackle, Pop?
Agency: Leo Burnett
Agency Website: http://leoburnett.com/
EVP, Creative Director: Graham Woodall
Creative Directors: Mike Doyle, Ryan Bloecker
Executive Director of Production: Vincent Geraghty
Producer: Tom Cronin
Senior Producer: Alethya Luiselli
Additional Credits: Production Company: Bent Image Lab
Executive Producers: Derrick Huang, Ray Di Carlo
Head of Production: Paul Diener
Animation Director: Rob Shaw
Live-Action Director: Rachel Harms
Music Company: The Elements
Sound Co: Particle Audio
Sound Engineer: Katy Mindeman
Sound Producer: Laura Feeney
Published: November 2015
Short Rationale: Kellogg’s Rice Krispies has rolled out a spot that highlights all of the different holiday treats one can make with its 87-year-old cereal. Created by Leo Burnett, the video features the brand’s iconic trio of characters as they interact with reindeer, gingerbread men, and turkey Rice Krispie treats. The aim of the campaign is to “reintroduce the tradition” of making and decorating Rice Krispies treats to both kids and parents.
Droga5: Coach '#GiveCoachOrElse'
Brand: Coach
Title: #GiveCoachOrElse
Agency: Droga5
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Felix Richter
Creative Director: Alexander Nowak
Copywriter: Spencer LaVallee
Art Director: Jen Lu
Junior Art Director: Giulia Magaldi
Junior Copywriter: Frank Garcia
Additional Credits: Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Head of Strategy: Chet Gulland
Strategy Director: Will Davie
Junior Brand Strategist: Quinn Morrissey
Chief Operations Officer: Susie Nam
Group Account Director: Steven Panariello
Account Manager: Belle Bonar
Project Manager: Dean Farella
Production Company: Arts & Sciences
Director: Matt Aselton
DOP: Corey Walter
Managing Director/Partner: Mal Ward
Executive Producer/Partner: Marc Marrie
Producer: Zoe Odlum
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Chris Angel
Executive Producer: Sila Soyer
Producer: Gavin Carroll
Post Production: Arcade Edit
Flame: Tristian Wake
Producer: Gavin Carroll
Color: Company 3
Senior Colorist: Tom Poole
Sound: Sonic Union
Mixer: David Papa
Producer: Pat Sullivan
Published: November 2015
Short Rationale: Coach's holiday ad shows what can happen if a fashionista doesn't get what she wants for Christmas. In the one-minute spot, Santa Claus is shown relaxing in the North Pole on December 26. He then hears a knock at the door and is greeted by a young woman in dark sunglasses. She quickly punches Santa and knocks him out before grabbing a Coach bag from his locked purse collection - and then proceeds to snoop around on his computer and remove herself from the 'Naughty' list before heading out the door.
Insite Design: Bière de Noël Farmhouse Ale Series Seasonal Packaging



Brand: Niagara Oast House Brewers
Title(s): Bière de Noël Farmhouse Ale Series Seasonal
Agency: Insite Design
Agency Website: insitedesign.ca
Creative Director: Barry Imber
Art Director: Barry Imber
Copywriter: Barry Imber
Illustrator: Barry Imber
Photographer: Barry Imber
Published: November 2015
Short Description: "The Niagara Oast House Bière de Noël is a limited edition winter warmer and like their other Farm House Ales, it’s brewed and bottle conditioned in a traditional Belgian style.
Continuing on the series of seasonal Farm House Ale packages, we envisioned this jolly Ho Ho H’Oast exclaiming Santa with a more robust and à la mode beard. A beard Noel one might say."
McCann New York: New York Lottery 'Holiday Wishes'
Brand: New York Lottery
Title: Holiday Wishes
Agency: McCann New York
Agency Website: http://www.mccannny.com/
North American Chief Creative Officer: Eric Silver
Co-Chief Creative Officer: Tom Murphy
Co-Chief Creative Officer: Sean Bryan
Executive Creative Director: Mat Bisher
Executive Creative Director: Grant Smith
Creative Director: Nic Howell
Creative Director: Geoff Bentz
Additional Credits: Chief Production Officer: Nathy Aviram
VP, Senior Producer: Chance Bassett
Music Producer: Michael Ladman
SVP, Group Account Director: Lauren LaValle
Account Supervisor: Geordie Larratt-Smith
Account Executive: Alesy Iturrey
Production Business Affairs: Erin Levine
Production Company: @radical media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Head of Production: Frank Dituri
Producer: Alexis Carlesimo
Editorial: Cutting Room
Editor: Merrit Duff
Assistant Editor: Megan Katuran
Producer: Melissa Lubin
VFX: The Mill
Executive Producer: Verity Grantham
Senior VFX Producer: Rachael Trillo
2D Lead: Chris Sonia
2D Artist: Emily Bloom
3D Lead: Tom Bardwell
3D Artist: Katie Schiffer
3D Artist: Ylli Orana
3D Artist: Alex Shilt
3D Artist: Cole Clark
Production Coordinator: Katya Pavlova
Colorist: Fergus McCall
Music House: Amber Music
Founder / Creative Director: Michelle Curran
Audio Engineer @ Pomann Sound: Justin Kaupp
Published: November 2015
Short Rationale: To promote its holiday scratch-off games and second chance sweepstakes, the New York Lottery has rolled out a quirky 30-second spot featuring talking Christmas ornaments. In the film, each ornament gives its two cents on how to best spend lottery winnings.
CP+B: Stove Top 'Artisanal Hipster Pilgrim'
Brand: Stove Top
Title: Artisanal Hipster Pilgrim
Agency: CP+B
Agency Website: http://www.cpbgroup.com/
VP, Chief Creative Officer: Ralph Watson
VP, Executive Creative Director: Adam Chasnow
Creative Director: D’Arcy O'Neill, Adam Calvert
Senior Art Director: Tyler Gonerka
Senior Copywriter: Emily Salas
Art Director: Jessica Decter
Copywriter: Samantha Mindich
VP Director of Video Production: Kate Hildebrant
VP Executive Integrated Producer: Deb Drumm
Integrated Producer: Jamie Slade
Production Company: Hungry Man
Director: Chris Woods
Director of Photography: Marten Tedin
Line Producer (Production Co.): Darrin Ball
Executive Producer (Production Co.): Mino Jarjoura
Editorial Company The Now Corporation
Editor: Owen Plotkin
Assistant Editor: Jessica Farmer
Editorial Executive Producer: Nancy Finn
Typographer: Yomar Augusto
Mix Company: Audio Engine
Audio Engineer: Bob Giammarco
Music Company: JSM Music
Executive Integrated Music Producer: Joel Simon
Telecine Company: Plus Productions
Colorist: Chadwick Shoults
Group Account Director : Evan Russack
Account Director: Anne Catherine Feeney
Content Manager: Christina Wilder
Group Director, Planning: Kaylin Goldstein
Cognitive Anthropologist: Fabiana Brown
Business Affairs: Daphne Papadopulos
Traffic Manager: Katie Hare
Published: November 2015
Short Rationale: To try and get people to eat stuffing on days other thank Thanksgiving, Stove Top has introduced the Artisanal Hipster Pilgrim - a millennial who is rebelling against once-a-year stuffing consumers. The brand is rolling out videos on Facebook that show the pilgrim as he tries shows friends, his roommate, and even strangers that stuffing can be enjoyed any time of the year.