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Swift Mccann New York the Martin Agency

Holiday Creative Work: Featuring Roberts + Langer DDB, Cutwater, Swift & more


By Minda Smiley, Reporter

November 25, 2015 | 16 min read

'Tis the season! Welcome to the second US installment of our special Christmas-themed edition of The Drum Creative Department.

We will be showing the best festive work and will give you, the reader, the chance to decide which seasonal campaigns, packaging designs or apps will make it into The Drum's magazine.

You can vote for the work you like best simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (9 December) in the Creative Department spread.

Other popular entrants will also be considered for the print edition.

If you'd like to submit your holiday work for next week's Creative Department, contact Minda Smiley.

For voting updates and more, follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Roberts + Langer DDB: Barnes & Noble 'You Never Know Who You'll Meet at Barnes & Noble'

Brand: Barnes & Noble

Title: You Never Know Who You'll Meet at Barnes & Noble

Agency: Roberts + Langer DDB

Agency Website:

EVP, Creative Group Head: Lynn Mercado

EVP, Creative Group Head: Amy Sacks

Chief Creative Officer: Andy Langer

SVP, Account Director: Torrey Plank

Director: Jonas Åkerlund

Additional Credits: Editor: Luis Moreno, Jump

Post House: Poetica

Music House: Joe O’Connell, Blast

Published: November 2015

Short Rationale: Lady Gaga and Tony Bennett sing 'Baby, It's Cold Outside' in Barnes & Noble's holiday spot. The two recently wrapped up a world tour of their album 'Cheek to Cheek,' which won a Grammy Award. The commercial is airing on networks including ABC, NBC and CBS.

Swift: Stouffer's 'All to the Table'

Brand: Stouffer's

Title: All to the Table

Agency: Swift

Agency Website:

CCO: Alicia McVey

GCD: Cat Hyland

CD: Carolin Harris

ACD Writer: Otis Rubottom

Writer: Brittnee Gregory

AD: Gabriella Narvaez

Designers: Jess Harrington, Holly Stout

Video Producer: Bailey Phillips

Still Photographer: Amaren Colosi

Stylists: Maki Katsumoto, Katie Simon

Stylist Assistant: Andrea Tolbert

Art Department: Chelsea Parker-Guidry

Director of Client Services: Ryan Peterson

Account Team: Michelle Borgese, Hilary Foreman, Frank Normandin

Producers: Julie Powers, Bre Maris

Production Partner: Priestley

Production Partner Producers: Davis Priestley, Aimee Lynn Barneburg

Director/Director of Photography: Shawn Sundby

Published: November 2015

Short Rationale: Portland-based Swift has created a multichannel campaign for Nestle's frozen food brand Stouffer's. The 30-second pre-roll video, which is running on YouTube and Hulu, stitches together different table scenes and features Stouffer's products including its lasagna with meat sauce and chicken enchiladas. Short form videos and stills will live on Facebook, Twitter, Instagram and Pinterest.

Cutwater: Peet's Coffee 'Have A Handcrafted Holiday'

Brand: Peet’s Coffee & Tea

Title: Have A Handcrafted Holiday

Agency: Cutwater

Agency Website:

Founder/Chief Creative Officer: Chuck McBride

Principal/President: Christian Hughes

Group Account Director: Christian Navarro

Senior Account Manager: Greer Gonerka

Executive Producer: Daniel Tuggle

Associate Creative Director: Gong Liu

Associate Content Producer: Kimberly Lewis

Copywriter: Jay Brockmeier

Art Director: Lauren Mounce

Art Director: Mike Butler

Art Director: Molly Johnson

Production Company: Hustle Co.

Director: Robbie Baumgartner

Executive Producer: Daniel Tuggle

Director of Photography: Robbie Baumgartner

Camera Operator: Dave Seoane

Food Stylist: Ann Belden

Editorial Company: Hustle Co.

Editor: Naomi Goodman

Assistant Editor: Kimberly Lewis

Music Supervision: Blue Scout Music

Music Supervisor: Joey Prather

Composer: Joey Prather

Published: November 2015

Short Rationale: Peet's Coffee has launched its first ad campaign with agency of record Cutwater to promote its salted caramel macchiato, holiday blend, and cinnamon hazelnut latte. The San Francisco agency created three digital videos that see dozens of coffee beans become transformed into holiday images including a reindeer, Santa Claus, and a penguin. The campaign also includes TV spots that will air in the San Francisco/Bay Area market, where Peet's Coffee is headquartered.

Fear Not: Einstein Bros. Bagels 'Jollyville'

Brand: Einstein Bros. Bagels

Title: Jollyville

Agency: Fear Not

Agency Website:

Chief Creative Officer: Blake Ebel

Creative Director: Jorge Lamora

Art Director: Jacob Gerhardt

Copywriter: Mike King

Sr. Account Manager: Jon Barnett

Illustrator: Jacob Gerhardt

Published: November 2015

Short Description: "While the social media world continues to argue over Starbucks’ latest 'red cup' campaign, Fear Not and Einstein Bros. Bagels are giving us 'Jollyville' — their answer to the 2015 holiday campaign battles.

Instead of answering to any politically correct concerns on either side of the aisle, the campaign simply celebrates the joy and that comes with the holiday season. Not to mention, how bagels and coffee from Einstein Bros. Bagels play such a role in spreading that joy.

Whimsical scenes were designed in house by Fear Not and can be found inside and outside Einstein Bros. Bagels across the country in a series of packaging elements, menu boards, and of course, coffee cups."

The Martin Agency: Oreo 'Wonder What's Inside the Holidays'

Brand: Oreo

Title: Wonder What's Inside the Holidays

Agency: The Martin Agency

Agency Website:

Chief Creative Officer: Joe Alexander

Executive Creative Director: Jorge Calleja

Creative Director: Magnus Hierta

Creative Director: David Muhlenfeld

Senior Copywriter: Casey Hall

Senior Art Director: Beth Fujiura

Additional Credits: Managing Director Production and Development: Steve Humble

Broadcast Producer: Liza Miller

Junior Producer: Rachel Acors

Group Account Director: Britta Dougherty

Account Supervisor: Liz Eldred

Account Coordinator: James Saulsky

Planning Director: John Gibson

Strategic Planner: Gigi Jordan

Senior Project Manager: Mandy Fernald

Senior Business Manager: Amy Trenz

Group Talent & Music Director: Juanita Mcinteer

Editorial: PSYOP LA

Director: Fletcher Moules

Executive Producer: Luisa Murray

Executive Producer: Rich Ping

Producer: Sanaz Sattari-Tabrizi

Line Producer: Eric Escott

VFX Supervisor: Jonathan Iwata

2D Supervisor: Julie Jang

Co-Production: Unit + Sofa

Executive Producer: Fady Salame

Executive Producer: Martin Sobotka

Line Producer: Petra Ondrickova

Production Manager: Tomas Nakvasil

Production Coordinator: Anna Budinska

Finishing Credits: PSYOP NY

Executive Producer: Shannon Alexander

Producer: Andre Araujo

Flame Artist: John Geehreng

Color: Ntropic LA

Colorist: Marshall Plante

Music House: Duotone Audio Group

Arranger: Jordan Lieb

Producer/Engineer: Gio Lobato

Executive Producer: David Leinheardt

Published: November 2015

Short Rationale: Oreo's holiday spot features a group of Christmas tree ornaments singing about their holiday spirit. One disgruntled ornament - who wonders 'what's in all these presents anyways?' - finds inspiration in an Oreo cookie when he realizes it's what's inside his heart that matters most.

Leo Burnett: Rice Krispies 'How Many Ways Can You Snap, Crackle, Pop?'

Brand: Rice Krispies

Title: How Many Ways Can You Snap, Crackle, Pop?

Agency: Leo Burnett

Agency Website:

EVP, Creative Director: Graham Woodall

Creative Directors: Mike Doyle, Ryan Bloecker

Executive Director of Production: Vincent Geraghty

Producer: Tom Cronin

Senior Producer: Alethya Luiselli

Additional Credits: Production Company: Bent Image Lab

Executive Producers: Derrick Huang, Ray Di Carlo

Head of Production: Paul Diener

Animation Director: Rob Shaw

Live-Action Director: Rachel Harms

Music Company: The Elements

Sound Co: Particle Audio

Sound Engineer: Katy Mindeman

Sound Producer: Laura Feeney

Published: November 2015

Short Rationale: Kellogg’s Rice Krispies has rolled out a spot that highlights all of the different holiday treats one can make with its 87-year-old cereal. Created by Leo Burnett, the video features the brand’s iconic trio of characters as they interact with reindeer, gingerbread men, and turkey Rice Krispie treats. The aim of the campaign is to “reintroduce the tradition” of making and decorating Rice Krispies treats to both kids and parents.

Droga5: Coach '#GiveCoachOrElse'

Brand: Coach

Title: #GiveCoachOrElse

Agency: Droga5

Agency Website:

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Director: Felix Richter

Creative Director: Alexander Nowak

Copywriter: Spencer LaVallee

Art Director: Jen Lu

Junior Art Director: Giulia Magaldi

Junior Copywriter: Frank Garcia

Additional Credits: Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Head of Strategy: Chet Gulland

Strategy Director: Will Davie

Junior Brand Strategist: Quinn Morrissey

Chief Operations Officer: Susie Nam

Group Account Director: Steven Panariello

Account Manager: Belle Bonar

Project Manager: Dean Farella

Production Company: Arts & Sciences

Director: Matt Aselton

DOP: Corey Walter

Managing Director/Partner: Mal Ward

Executive Producer/Partner: Marc Marrie

Producer: Zoe Odlum

Editorial: Arcade Edit

Editor: Jeff Ferruzzo

Assistant Editor: Chris Angel

Executive Producer: Sila Soyer

Producer: Gavin Carroll

Post Production: Arcade Edit

Flame: Tristian Wake

Producer: Gavin Carroll

Color: Company 3

Senior Colorist: Tom Poole

Sound: Sonic Union

Mixer: David Papa

Producer: Pat Sullivan

Published: November 2015

Short Rationale: Coach's holiday ad shows what can happen if a fashionista doesn't get what she wants for Christmas. In the one-minute spot, Santa Claus is shown relaxing in the North Pole on December 26. He then hears a knock at the door and is greeted by a young woman in dark sunglasses. She quickly punches Santa and knocks him out before grabbing a Coach bag from his locked purse collection - and then proceeds to snoop around on his computer and remove herself from the 'Naughty' list before heading out the door.

Insite Design: Bière de Noël Farmhouse Ale Series Seasonal Packaging

Brand: Niagara Oast House Brewers

Title(s): Bière de Noël Farmhouse Ale Series Seasonal

Agency: Insite Design

Agency Website:

Creative Director: Barry Imber

Art Director: Barry Imber

Copywriter: Barry Imber

Illustrator: Barry Imber

Photographer: Barry Imber

Published: November 2015

Short Description: "The Niagara Oast House Bière de Noël is a limited edition winter warmer and like their other Farm House Ales, it’s brewed and bottle conditioned in a traditional Belgian style.

Continuing on the series of seasonal Farm House Ale packages, we envisioned this jolly Ho Ho H’Oast exclaiming Santa with a more robust and à la mode beard. A beard Noel one might say."

McCann New York: New York Lottery 'Holiday Wishes'

Brand: New York Lottery

Title: Holiday Wishes

Agency: McCann New York

Agency Website:

North American Chief Creative Officer: Eric Silver

Co-Chief Creative Officer: Tom Murphy

Co-Chief Creative Officer: Sean Bryan

Executive Creative Director: Mat Bisher

Executive Creative Director: Grant Smith

Creative Director: Nic Howell

Creative Director: Geoff Bentz

Additional Credits: Chief Production Officer: Nathy Aviram

VP, Senior Producer: Chance Bassett

Music Producer: Michael Ladman

SVP, Group Account Director: Lauren LaValle

Account Supervisor: Geordie Larratt-Smith

Account Executive: Alesy Iturrey

Production Business Affairs: Erin Levine

Production Company: @radical media

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Head of Production: Frank Dituri

Producer: Alexis Carlesimo

Editorial: Cutting Room

Editor: Merrit Duff

Assistant Editor: Megan Katuran

Producer: Melissa Lubin

VFX: The Mill

Executive Producer: Verity Grantham

Senior VFX Producer: Rachael Trillo

2D Lead: Chris Sonia

2D Artist: Emily Bloom

3D Lead: Tom Bardwell

3D Artist: Katie Schiffer

3D Artist: Ylli Orana

3D Artist: Alex Shilt

3D Artist: Cole Clark

Production Coordinator: Katya Pavlova

Colorist: Fergus McCall

Music House: Amber Music

Founder / Creative Director: Michelle Curran

Audio Engineer @ Pomann Sound: Justin Kaupp

Published: November 2015

Short Rationale: To promote its holiday scratch-off games and second chance sweepstakes, the New York Lottery has rolled out a quirky 30-second spot featuring talking Christmas ornaments. In the film, each ornament gives its two cents on how to best spend lottery winnings.

CP+B: Stove Top 'Artisanal Hipster Pilgrim'

Brand: Stove Top

Title: Artisanal Hipster Pilgrim

Agency: CP+B

Agency Website:

VP, Chief Creative Officer: Ralph Watson

VP, Executive Creative Director: Adam Chasnow

Creative Director: D’Arcy O'Neill, Adam Calvert

Senior Art Director: Tyler Gonerka

Senior Copywriter: Emily Salas

Art Director: Jessica Decter

Copywriter: Samantha Mindich

VP Director of Video Production: Kate Hildebrant

VP Executive Integrated Producer: Deb Drumm

Integrated Producer: Jamie Slade

Production Company: Hungry Man

Director: Chris Woods

Director of Photography: Marten Tedin

Line Producer (Production Co.): Darrin Ball

Executive Producer (Production Co.): Mino Jarjoura

Editorial Company The Now Corporation

Editor: Owen Plotkin

Assistant Editor: Jessica Farmer

Editorial Executive Producer: Nancy Finn

Typographer: Yomar Augusto

Mix Company: Audio Engine

Audio Engineer: Bob Giammarco

Music Company: JSM Music

Executive Integrated Music Producer: Joel Simon

Telecine Company: Plus Productions

Colorist: Chadwick Shoults

Group Account Director : Evan Russack

Account Director: Anne Catherine Feeney

Content Manager: Christina Wilder

Group Director, Planning: Kaylin Goldstein

Cognitive Anthropologist: Fabiana Brown

Business Affairs: Daphne Papadopulos

Traffic Manager: Katie Hare

Published: November 2015

Short Rationale: To try and get people to eat stuffing on days other thank Thanksgiving, Stove Top has introduced the Artisanal Hipster Pilgrim - a millennial who is rebelling against once-a-year stuffing consumers. The brand is rolling out videos on Facebook that show the pilgrim as he tries shows friends, his roommate, and even strangers that stuffing can be enjoyed any time of the year.

Swift Mccann New York the Martin Agency

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