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Virtual Reality (VR) Entertainment Marketing: Movies, TV, Music and Gaming EA

EA CFO says VR gaming is still 5 years from becoming a reality

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By John McCarthy, Opinion Editor

November 20, 2015 | 2 min read

Video game giant EA has expressed a reluctance to produce titles compatible with virtual reality software... for now.

EA chief finance officer Blake Jorgensen said the company was watching with interest to see if the tech does indeed achieve mass adoption, before making any plans for dedicated games development on the platform.

The CFO of the AAA game publisher, said: “As one of the largest software producers we have all of the manufacturers of equipment coming to us to try to sell us on their equipment and giving us development kits to try to build software for it.”

However, he admitted that the company is going to “really wait and see how big the market is going to be,” before it commits to development – unlike Microsoft, Sony and Ubisoft who have embraced and developed the medium.

Jorgensen added: “I think the reality is, the next one to three years, it's probably going to take some time to build up a sizable marketplace and you might see alternative uses for virtual reality first before it becomes gaming.

"Longer term, five plus years away, I think there's certainly a market there and it will be another exciting way to enjoy gaming."

Virtual Reality (VR) Entertainment Marketing: Movies, TV, Music and Gaming EA

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