Ad of the Day: Amazon Prime - Little Friend
Amazon Prime's latest TV ad features a tiny horse who finds himself isolated by his larger equestrian buddies.
Luckily the little chap's owner comes to the rescue with a clever purchase to make him feel more at home and a lot less lonely.
The campaign is part of Prime's one-day delivery push and falls under the retailer's 'Millions of Ways to Save the Day' positioning.
Credits
Agency: Joint London
Director: Kevin Thomas
Creatives: Damon Collins, Richard Exon, Lori Meakin, Algy Sharman, Claudio Gorini, Josh Harris, Toni Barker