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US Ad of the Week: American Cancer Society ‘Courage’

The American Cancer Society’s latest public awareness campaign, called ‘Advantage Humans,’ aims to highlight the range of emotions that help humans stay strong and battle the disease.

One of the spots, called ‘Courage,’ shows a teenage boy preparing to pick up his prom date. He nervously walks out of his car and adjusts his bowtie, leading viewers to believe that he’s the one trying to find the courage to walk up to his date’s door.

Yet viewers quickly realize that the true courage is behind the door when his date, who has lost all of her hair from cancer treatment, appears to greet him in her light pink prom dress.

Created by DDB Chicago and directed by cancer survivor Rodrigo Garcia Saiz of Central Films North, the moving film has been voted by US Creative Work readers as Ad of the Week.

The campaign also includes print, digital and out-of-home elements shot by cancer survivor Sandro Miller.

If you’d like to vote for next week’s winner, visit our holiday-themed US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

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