New York Droga5 RTO+P

Holiday Creative Work: Featuring JWT New York, RTO+P, The Martin Agency & more


By Minda Smiley | Reporter

November 18, 2015 | 17 min read

'Tis the season! Welcome to the first US installment of our special Christmas-themed edition of The Drum Creative Department.

We will be showing the best festive work and will give you, the reader, the chance to decide which seasonal campaigns, packaging designs or apps will make it into The Drum's magazine.

You can vote for the work you like best simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (9 December) in the Creative Department spread.

Other popular entrants will also be considered for the print edition.

If you'd like to submit your holiday work for next week's Creative Department, contact Minda Smiley.

For voting updates and more, follow The Drum Creative Showcase on Twitter @TheDrumCreative.

JWT New York: Macy's 'The Wish Writer'

Brand: Macy's

Title: The Wish Writer

Agency: JWT New York

Agency Website:

Executive Creative Directors: Jon Zast, Andy Carrigan

Creative Directors: Karl Ackermann, Dominic Al-Samarraie, Matt Zavala

Senior Art Director: Jordan Young

Senior Copywriters: Carl Mallia, Justin Pedone

Worldwide Chief Creative Officer: Matt Eastwood

Chief Creative Officer, New York: Adam Kerj

Additional Credits: Planning: Barry Walker, Robin Bardolia

Global President, Retail: Claire Capeci

Account Management: Angela Rebong Brown, Jenai Domingo

Head of Integrated Production: Lisa Setten

Head of Digital Production: Jennifer Usdan McBride

Executive Producer, Broadcast: Mary Ellen Verrusio

Senior Producer, Broadcast: Chad Utsch

Senior Producer, Broadcast: Erika Dutton (App Demo)

Executive Producer, Digital: Julie Renwick

Executive Producer, Print & Product: Lauren Eberhardt

Director of Music: Paul Greco

Music: “Believe,” composed and arranged by Dan Zank

Project Manager: Savannah Enright

Director of Integrated Business Affairs: Julia Clark

Senior Business Manager: Emily Nargi

Packaging Design: Aaron Padin, Soyeon Yoo, Katie Bourgeois, Emely Perez, Hyunseo Yoo

App Development Partner: MediaMonks

Product Design: 10xBETA

Product Manufacturing: Bamko

Film Production Company: Smuggler

Film Director: Filip Engstrom

Film VFX & Design Company: The Mill, Los Angeles

Film Editorial Company: Rock Paper Scissors, New York

Film Music House: Yessian Sound

Media Agency: Carat

Published: November 2015

Short Rationale: Macy's Christmas film tells the story of a young girl and her brother who use a magical pencil to spread holiday cheer. Called 'The Wish Writer,' the three-minute video encourages viewers to visit their local Macy's store to drop off their letters addressed to Santa or create & send a letter through Macy's Wish Writer app. The retailer will donate $1 - up to $1m - to Make-A-Wish for each letter received. Aside from the film, Macy's has also launched an actual Wish Writer stylus and app that aims to teach children the importance of kindness and generosity.

Droga5: Air Wick 'Give the Gift of Home'

Brand: Air Wick

Title: Give the Gift of Home

Agency: Droga5

Agency Website:

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Tim Gordon

Group Creative Director: Nick Klinkert

Copywriter: Craig Gerringer

Art Director: Conner Tobiason

Copywriter: Nic Bauman

Art Director: Sean Park

Additional Credits: Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Group Integrated Production Manager: Topher Lorette

Producer: Leah Donnenberg

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Jonathan Gadd

Strategy Director: Deaglan McFarland

Sr. Brand Strategist: Danielle Travers

Brand Strategist: Graham Jones

Sr. Social Strategist: Calvin Stowell

Comms Strategy Director: Samantha Deevy

Sr. Comms Strategist: Bryn Little

Data Strategy Director: Lily Ng

Group Account Director: Angela Kosniewski

Account Director: Michelle Feeley

Account Manager: Sara Fletcher

Account Manager: Trace Schlenker

Project Manager: Andrea Verenes

Production Company: Ways & Means

Director: Zachary Heinzerling

DOP: Stuart Winecoff

Executive Producer: Lana Kim

Executive Producer: Jett Steiger

Producer: Lia Mayer-Sommer

Editorial: Cut & Run New York

Editor: Akiko Iwakawa

Assistant Editor: Joe Simmons

Executive Producer: Rana Martin

Producer: Ellen Lavery

Post Production: Roma VFX

Flame Artist: Vincent Roma

Music: Martin Crane

Sound: Sonic Union

Mixer: Rob McIver

Published: November 2015

Short Rationale: Home fragrance company Air Wick's holiday film follows three families from different parts of the world as they prepare to move out of their longtime homes. The families discover that the scents that make them nostalgic and remind them of their favorite memories will remain with them when they are presented with a customized Air Wick air freshener.

RTO+P: The Honest Kitchen 'Is That My Dinner?'

Brand: The Honest Kitchen

Title: Is That My Dinner?

Agency: RTO+P

Agency Website:

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

Group Creative Directors: Ryan Scott, Todd Taylor

Art Director: Michelle Maben

Copywriter: Tedd Wood

Additional Credits: Producers: Joe Mosca, Meg Dibley, Joe Zoltek

Tech Lead: Aaron Grando

Developers: Derek Little, Megan Reed

Social Strategy: Bryne Hetznecker

Digital Strategy: Uri Weingarten

Account Executives: Perry Morris, Carissa Heller

Published: November 2015

Short Rationale: RTO+P has created a holiday scratch & sniff book for dogs called 'Is That My Dinner?' for pet food company The Honest Kitchen. The book is about a puppy wandering around a holiday party to find a delicious meal and features scratch & sniff scents like pumpkin and peppermint. Illustrator Annie Davidson co-designed and executed the artwork. The books, which contain samples of the brand's turkey and beef pet food, will be available in retail stores nationwide.

Chandelier: Hallmark '#KeepsakeIt'

Brand: Hallmark

Title: #KeepsakeIt

Agency: Chandelier

Agency Website:

Creative Director: Michael Scanlon

Junior Creative: Chelsea Baken

Art Director: Marshall Bower

Additional Credits: Executive Producer: Sara Fisher

Account Director: Alanna Lynch

Senior Account Manager: Kristen Ord

Chandelier Producers: Linda Rafoss/Annie Bishop

Production Company: Biscuit Filmworks

Director: Clay Weiner

Director of Photography: Mandy Walker

Executive Producer: Shawn Tessaro/Holly Vega

Line Producer: Elana Halvorsen

Editing House: Cosmo Street Editorial

Editor: Justin Trovato, Zoe Mougin, Craig Deardorff and Aaron Langley

Producer: Luiza Naritomi

Audio Mix: Heard City

Mixer: Keith Reynaud

Published: October 2015

Short Rationale: Hallmark's holiday videos aim to show the 'perfectly imperfect' moments that family and friends share this time of year. The completely digital campaign also sees the brand partnering with Snapchat to create a sponsored Geofilter that will appear at major Christmas tree displays in more than a dozen national markets, such as Rockefeller Center in New York and Union Square in San Francisco. It will last from late November through Christmas.

McCann New York: Office Depot 'The Co-worker Collection'

Brand: Office Depot

Title: The Co-worker Collection

Agency: McCann New York

Agency Website:

North American Chief Creative Officer: Eric Silver

Co-Chief Creative Officer: Tom Murphy

Co-Chief Creative Officer: Sean Bryan

Group Creative Director: Steve Doppelt

Group Creative Director: Daniel Rodriguez

Copywriter: Sarah Menacho

Art Director: Mikey Harmon

Additional Credits: Co-Head Account Management: Neil Frauenglass

Group Account Director: Dina Hovanessian

Account Executive: Christopher Alexander

Senior Project Manager: Matt McLaughlin

Executive Strategy/Analytics Director: Christine Villanueva

Chief Production Officer: Nathy Aviram

Senior Producer: Dave Herman

Business Affairs: Erin Levine

SVP, Executive Music Producer: Eric Johnson

Junior Music Producer: Michael Ladman

Production Company: OPC TV Inc.

Director: Max Sherman

Editor: Colin Loughlin

Editorial Company: Craft

Music Company: Craft

Mix Studio: Craft

Graphics: Craft

Published: November 2015

Short Rationale: Office Depot and Office Max have launched a cheeky campaign that aims to help viewers decide what to buy their co-workers for the holidays. Whether it's the pen thief, germophobe or obsessive labeler, the brands ensure that they have "the perfect gifts for everyone" in the office.

Fiasco Gelato 2015 Holiday Collection Packaging

Brand: Fiasco Gelato

Title: 2015 Holiday Collection

Agency: In House


Packing Design: Marc Rimmer

Published: November 2015

Short Rationale: Fiasco Gelato, which is based out of Calgary, Alberta in Canada, has rolled out its holiday collection consisting of four flavors: classic eggnog, chocolate peppermint, sticky ginger pudding, and sugar plum & pear sorbetto. The gelato packaging features mason jars, a wool-like sweater pattern, and printed glass. Its drinking chocolates and homemade marshmallows come packaged inside a milk carton that’s decorated with Calgary’s cityscape.

RPA: Honda 'Happy Honda Days'

Brand: Honda

Title: Happy Honda Days


Agency Website:

EVP, Chief Creative Officer: Joe Baratelli

SVP, Executive Creative Director: Jason Sperling

VP, Creative Director: Alicia Dotter Marder

Associate Creative Director: Jeni Stewart

Senior Art Director: Leo Borges

Sr. Copywriter: Peter Megler

Jr. Art Director: Dennis Haynes

Jr. Copywriter: Megan Lienfelder

Jr. Copywriter: David Bassine

Additional Credits: SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Isadora Chesler

Senior Producer: Fran Wall

Broadcast Production Coordinator: Jeanette Howes

EVP, Management Account Director: Brett Bender

SVP, Group Account Director, HRM: Fern McCaffrey

Account Supervisor: Alison Bickel

Account Executive: Matthew Boyer

Account Assistant: Kendall Rouse

Production Company/Effects: Brand New School

Director: Ben Go

Managing Partner: Devin Brook

Executive Producer: Paul Abatemarco

Head of Production: Amy Russo

Line Producer: David Wolfson

Director of Photography: Shawn Kim

VFX Supervisor & 2D Lead: Todd Mesher

CG Supervisor: Bryant Rief

Post Producers: Sabrina Elizondo, Alex More

Matte Painter: George Fuentes

Designers: YoonSun Lee, Ben Yonda, Brandon Lee Smith, Ken Gun Lee, Matt Hollister

Asst. Editor: Austin Lewis

3D Artists: Slavik, Amy Vatanakul, Matt Bauer, Sam Baese, Ian Mankowski, Cameron Walser

Flame Artist: Elad Offer

Nuke Artists: Josh Studebaker, Lori Weiss

Compositors: Maithy Tran, Laury Santoso, Ben Hurand

Storyboard Artist: Judah Dobin

Editors: Erik Barnes, Mark Imgrund

Colorist: Loren White

South Music and Sound

Audio Post: Lime

Mixer: Dave Wagg

Assistant Mixer: Adam Primack

Executive Producer: Susie Boyajan

Published: November 2015

Short Rationale: Honda has rolled out five whimsical spots for the holidays that feature live action, mini sets, and matte paintings. Each ad begins with someone opening up a different door of the Happy Honda Days wooden house to reveal snowball fights, ice-skating rinks and more.

BBDO New York: FedEx 'North Pole'

Brand: FedEx

Title: North Pole

Agency: BBDO New York

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Creative Director (Copywriter): Peter Alsante

Creative Director (Art Director): Matt Nall

Additional Credits: Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Managing Director: Kirsten Flanik

Senior Account Director: Kathryn Brown

Director: Amanda Cruz

Account Manager: Cailin Gibbons

Assistant Account Executive: Taylor Baird

Production Company: Biscuit Filmworks

Director: Aaron Stoller

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Mercedes Allen-Sarria

Head of Production: Rachel Glaub

Producer: Mala Vasan

Editor: No6

Editor: Jason MacDonald

Producer: Malia Rose

Colorist: Tim Masick from Company 3

Mixer and Sound Designer: Keith Reynaud at Heard City

Published: November 2015

Short Rationale: FedEx's holiday spot features a kid touring the North Pole who discovers a lazy Santa watching a football game. The child finds out that FedEx employees are actually the ones delivering gifts throughout the holiday season, even as Santa tries to convince him otherwise. The ad aims to encourage viewers to ship their holiday gifts with FedEx Ground

The Martin Agency: Walmart 'Satchel' and 'Boyfriend'

Brand: Walmart

Title: Satchel and Boyfriend

Agency: The Martin Agency

Agency Website:

Chief Creative Officer: Joe Alexander

Group Creative Director: Cliff Sorah

Associate Creative Director: Deric Nance

Art Director: Marco Worsham

Additional Credits: Executive Producer: Pamela Mahan

Producers: Julie Basham Smith – “Satchel" and Holly Flaisher – “Boyfriend”

Junior Producer: Lauren Galanides

Group Account Director: Walker Teele

Account Director: Elizabeth Jones

Account Supervisor: Courtney McLaren

Business Affairs Supervisor: Juanita McInteer

Senior Production Business Manager II: Kelly Clow

Group Project Management Supervisor: Sandra Snead

Senior Project Manager: Tatiana Mazzariol

Production Company: Furlined

Director: Brian Aldrich

DP: Corey Walter

Senior Executive Producer: David Thorne

Executive Producer: David Richards

Producer: Greg Schultz/Jason Gilbert

Production Supervisor: Amanda Keller/Ali Goldstone

Production Coordinator: Jon Lee/Constance Ream

Post-Production Company: Mondial

Producer: Ash Bruce

Editor: Nick Wurz

Assistant Editor: Duy Nguyen

Post-Production Company: Beast

Producer: Astrid Downs

Editor: Adam Svatek

Assistant Editor: Gabriel Ordonez

GFX and Finishing: Keeley Davis

Colorists: Fergus McCall at The Mill

Music Company: Duotone

Managing Director: David Leinheardt

Creative Director: Jack Livesey

Executive Producer: Ross Hopman

Producer: Giovonni Lobato

Audio Post Company: Rainmaker Studios

Engineer/Mixer: Jeff McManus/Mike O’Connor

Published: November 2015

Short Rationale: Comedian Craig Robinson makes up jingles for random Walmart shoppers in the brand's holiday ads, which promote the company's credit card and app.

TracyLocke: Pizza Hut 'Unwrap The Holidays'

Brand: Pizza Hut

Title: Unwrap The Holidays

Agency: TracyLocke

Agency Website:

General Manager: Stephen Miller

Group Creative Director: Chad Smith

Senior Art Director: Erin Mattingly

Writer: Zach Cornwell

Additional Credits: Director of Production: Kristen Barnard

Group Account Director: Lauren Thompson Cohen

Senior Account Executive: Ashley McCormick Newman

Director of Business Affairs: Ethel Stephens

Production Company: Wondros

Director: Chris Applebaum

Executive Producer: Jeremy Barrett

Producer: John Hardin

Dir of Photography: Mark Lindsay

Production Designer: Shel Greb

Post Production: Republic Editorial

Editor: Keith James

Assistant Editor: William Franklin

Executive Producer: Carrie Callaway

Producer: Candice Yi

Lead Flame Artist: Nick Mueth

Audio Engineer: Gordon Gibson

Music Production: Pulse Music

Executive Producer: Dan Kuby

Composer: Jay Lifton

Published: November 2015

Short Rationale: To promote its Triple Treat Box ahead of the holidays, Pizza Hut has rolled out a spot that features singer Michael Bolton. When a family receives a Triple Treat Box delivery, snow starts to fall inside and a reindeer appears in the kitchen. Bolton then bursts out of the family's pantry while singing his rendition of "Jingle Bells."

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