Twitter and its looping video service Vine have bridged the gap enabling users of both platforms to connect their accounts.
Linking user’s social platforms can aid in the discovery of content and also allow for cross-promotions across both accounts, providing benefit in particular to content creators using Vine. The update also sees a search revamp which allows Twitter searches for Vine profiles and Vine searches for Twitter profiles.
The move will help Vine users gain leverage on Twitter – and may also encourage Viners without a Twitter profile to sign up. Those who opt in to the integration will now have their total number of loops displayed below their number of followers on Twitter, more accurately showing their online clout.
Dan Baneman, an API engineer working on the crossover, said: “As people make great Vines that others love and want to watch, those creators get more and more loops. By surfacing that number to the world, anyone can quickly get a sense of that creator and the impact of their Vines.”
The feature is available on iOS (via the latest update) with Android set to follow “soon”.
The move comes as new Twitter chief executive Jack Dorsey looks to secure the platform’s future, putting up one third of his personal shares in the company to employees as a cash incentive to reverse Twitter's fortunes.