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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Amazon Destinations shutters after six months with realisation it can’t sell everything

Amazon has shuttered its holiday booking business after only six months in operation.

The e-commerce giant truly enacting the “fail fast” mantra has closed its US-based holiday booking service after opening just in May.

Focussing on the US weekend getaways market, Destinations offered hotel vacancies across a number of American cities including Seattle, Los Angeles, New York, San Francisco, Atlanta, Houston and Boston.

An Amazon spokesperson said: “We have learned a lot and have decided to discontinue Amazon Destinations.”

The company will honour previous bookings but is no longer taking reservations through its website.

Visitors are instead greeted with the message: “Effective October 13, 2015, Amazon Destinations stopped selling hotel reservations.”

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