Amazon has shuttered its holiday booking business after only six months in operation.
The e-commerce giant truly enacting the “fail fast” mantra has closed its US-based holiday booking service after opening just in May.
Focussing on the US weekend getaways market, Destinations offered hotel vacancies across a number of American cities including Seattle, Los Angeles, New York, San Francisco, Atlanta, Houston and Boston.
An Amazon spokesperson said: “We have learned a lot and have decided to discontinue Amazon Destinations.”
The company will honour previous bookings but is no longer taking reservations through its website.
Visitors are instead greeted with the message: “Effective October 13, 2015, Amazon Destinations stopped selling hotel reservations.”