RBS to overhaul logo and rebrand as... rbs

Royal Bank of Scotland (RBS) is to planning to introduce a new logo as it continues to polish its tarnished image following the 2008 government bail out.

The bank will ditch its uppercase acronoym in favour of a lowercase logo, while its English and Welsh high street banking brand NatWest will also become more prominent. Changes have already been made in Scotland where the full Royal Bank of Scotland name is now used on the high street.

It is also thought that the four-cornered shape on the RBS logo, known internally as the daisy wheel, will be removed from corporate communications, according to The Guardian.

RBS received the £37bn bail out after posting pre-tax losses of £691m in August 2008, which was swiftly followed by the resignation of the bank's chief executive Fred Goodwin.

On the rebrand an RBS spokesperson said it is aiming to become "Britain's best" bank.

“We are, and always have been, a bank of brands and as part of our strategy to build a stronger, simpler, fairer bank we are directing our efforts to make each of our customer brands number one in their respective markets.

"Our brands are our interface with our customers and through them we will be able to connect more deeply with customers and rebuild pride in the great things these brands do for our customers. The collective success of our brands is what will make us Britain’s best bank.”

In February this year, NatWest introduced a new instore cartoon-like design at two of its London branches, Shoreditch and Moorgate, as it looked to push more human-centric messaging around differentbanking products.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.