US Ad of the Week: Snickers - Dial-A-Snickers
BBDO New York has created a mockumentary-style spot to support Snickers new ‘Hunger Bars’ push.
Crowned US Ad of the Week, the spot follows Snickers’ decision to change the logo on the candy bar to reflect common hunger symptoms including Sleepy, Feisty, Loopy, Spacey and more, forming part of the brand’s ongoing ‘You’re not you when you’re hungry’ campaign.
The spot shows how Snickers has solved the hunger problems of those dialling its 1-844-Hunger-Bar helpline, where an operator determines each symptom and sends a corresponding hunger bar via bike messenger.
Credits
Agency: BBDO New York
Agency Website: https://www.bbdo.com/
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Executive Creative Director: Tom Markham
Senior Copywriter: Roberto Danino
Art Director/Associate Creative Director: Danny Adrain
Additional Credits: Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Sr. Producer: Jess Jacklin
Managing Director, BBDO New York: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Group Planning Director: Annemarie Norris
Senior Planner: Alaina Crystal
Senior Communications Planner: Sean Stogner
Production Company: Caviar Content
Director: Amir Farhang
Producer: Michael Manacop
Director of Photography: Morgan Susser
Edit House: PS260
Editor: JJ Lask
Assistant Editor: Sara Sachs
Sr. Producer: Laura Lamb Patterson
Graphics: Michael Marciano
Color: Michael Marciano
Online: Margaret Yang
Audio Mix: Heard City
Audio Mixer: Evan Mangiamele
To help choose next week's US Ad of the Week vote in our latest Creative Work round-up.