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The Drum

US Ad of the Week: Snickers - Dial-A-Snickers

BBDO New York has created a mockumentary-style spot to support Snickers new ‘Hunger Bars’ push.

Crowned US Ad of the Week, the spot follows Snickers’ decision to change the logo on the candy bar to reflect common hunger symptoms including Sleepy, Feisty, Loopy, Spacey and more, forming part of the brand’s ongoing ‘You’re not you when you’re hungry’ campaign.

The spot shows how Snickers has solved the hunger problems of those dialling its 1-844-Hunger-Bar helpline, where an operator determines each symptom and sends a corresponding hunger bar via bike messenger.


Agency: BBDO New York

Agency Website:

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Executive Creative Director: Tom Markham

Senior Copywriter: Roberto Danino

Art Director/Associate Creative Director: Danny Adrain

Additional Credits: Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Sr. Producer: Jess Jacklin

Managing Director, BBDO New York: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

Group Planning Director: Annemarie Norris

Senior Planner: Alaina Crystal

Senior Communications Planner: Sean Stogner

Production Company: Caviar Content

Director: Amir Farhang

Producer: Michael Manacop

Director of Photography: Morgan Susser

Edit House: PS260

Editor: JJ Lask

Assistant Editor: Sara Sachs

Sr. Producer: Laura Lamb Patterson

Graphics: Michael Marciano

Color: Michael Marciano

Online: Margaret Yang

Audio Mix: Heard City

Audio Mixer: Evan Mangiamele

To help choose next week's US Ad of the Week vote in our latest Creative Work round-up.