Innocean USA McCann Havas New York

US Creative Work: Featuring Innocean USA, McCann XBC, Merkley & Partners and more


By Minda Smiley | Reporter

September 30, 2015 | 14 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'

Submit your vote before Wednesday October 7 to guarantee your vote has been counted.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

BBDO New York: Foot Locker 'Play My Tweet'

Brand: Foot Locker

Title: Play My Tweet

Agency: BBDO New York

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Art Director: Martins Zelcs

Copywriter: Bryan Stokely

Additional Credits: Project Manager: Amy Orgel

Director of Integrated Production: David Rolfe

Associate Director of Digital Production: Joe Croson

Event Producer: Olivia Boutcher

Interactive Producer: Eric Bloom

Projects Lead: Michael Gentile

Director, VP: Janelle Van Wonderen

Account Manager: Nick Robbins

Account Executive: Samuel Henderson

Senior Digital Strategist: Rhys Hillman

Production Company: The Kitchen

Director: Lawrence Chen

Photographer: Billy Siegrist

DP/1st Cam: Michael Lisnet

2nd Cam: Jeff Reagan

Audio Tech: Adam Mills

Executive Producer: Renee Haar

Line Producer: Jonathan Hsu

Live Event Editor: Keith Vogelsong

Promo Video Editor: Matt Burke // Bear Collins

Published: September 2015

McCann XBC: MasterCard 'Less Typing, More Dancing'

Brand: MasterCard

Title: Less Typing, More Dancing

Agency: McCann XBC

Agency Website:

CCO: Joyce King Thomas

ECD: Joel Rodriguez

ECD: Pete Jones

Copywriter: Skyler Dobin

ACD/Art Director: Jason McKean

Additional Credits: Account Director: Jesse Lunenfeld

President: Devika Bulchandani

Producer: Craig Sklaver

Chief Production Officer: Nathy Aviram

Music Producers: Eric Johnson & Mike Ladman

Business Manager: Ken Krausgill

Production Company: Community Films

Director: Jared Hess

EP: Lizzie Schwartz

EP: Carl Swan

Producer: Dominick Ferro

Editorial Company: Cosmo Street

Editor: Lawrence Young

EP: Maura Woodward

Assistant Editor: Andy Berner

Producer: Anne Lai

Producer: Valerie Sachs

Visual Effects Company: Framestore

EP: Sarah Hiddlestone

Creative Director: David Hulin

Senior Producer: Nick Fraser

VFX Producer: Amy Fahl

VFX Supervisor: Matt Pascuzzi

Shoot Supervisor: Gigi Ng

Concept Design: Dan Solomon

CG Supervisor: Andy Rowan-Robinson

3D Team: Jack Caron, Michitaka Inoue, Tucker Prisco, Minji Sohn & Andy Rowan-Robinson

2D/Compositing Team: Matt Pascuzzi, Sebastien Boulange, Hieu Phan, Greg Gaskins, Khushnuma Savai, John Seppala & Charles Lee

Audio Record/Mix: Sonic Union

Engineer: David Papa

Published: September 2015

CRP: Anahola Granola Brand Refresh

Brand: Anahola Granola

Title: Brand Refresh

Agency: CRP

Agency Website:

Creative Director: Cole Johnston

Art Director: Valerie Moore

Illustrator: Chas Appleby

Photographer: CRP Studio

Lead Designer: Olivia Peterschmidt

Published: September 2015

Short Rationale: "Anahola Granola's founder created her first homemade batch of granola on the island of Kauai in the late 1980s. Her product soon became a local favorite and sales spread from high end resorts and boutique shops to the shelves of Costco in Hawai'i and the west coast of mainland US.

With goals to increase brand recognition beyond the Aloha State, without losing its origins, Anahola Granola came to CRP to re-design their packaging. Before long, the conversation shifted to a full brand refresh. CRP worked closely with the Anahola team to develop an updated brand identity, which features a new hand-carved stamp of the company's namesake mountain range and a fresh typeface for the wordmark. The color palette was infused with bright tones inspired by the beautiful sunsets, natural fruits, flowers, and landscapes of Hawai'i. With that work complete, CRP then redesigned the company's packaging, which use patterns inspired by the natural ingredients and traditional Hawai'ian quilts to differentiate each product line.

The result of this process culminates in an elevated shelf presence that conveys a refreshed island vibe that stays true to Anahola Granola's homegrown, handcrafted roots."

Innocean USA: Hyundai & NFL 'Field Goal'

Brand: Hyundai & NFL

Title: Field Goal

Agency: Innocean USA

Agency Website:

SVP, Executive Creative Director: Greg Braun

VP, Group Creative Director: Barney Goldberg

Associate Creative Director, Art: Jose Eslinger

Associate Creative Director, Copy: Carissa Levine

Copywriter: Brad Beerbohm

Additional Credits: VP, Group Account Director: Nicole Timerson

Account Director: Bryan DiBiagio

Account Executive: Alison O'Neil

Director of Product Information: Brian Bittker

Product Information Specialist: Lawrence Chow

Senior VP, Planning and Research: Frank Striefler

VP, Planning Director: Kathleen Kindle

VP, Director of Integrated Production: Carol Lombard

EP/ Content Production: Nicolette Spencer

Sr. Content Producer: Lyndsey Wilson

VP, Media Planning: Ben Gogley

Media Director: James Zayti

Business Affairs Director: Ann Davis

Business Affairs Manager: Lisa Nichols

Broadcast Traffic Supervisor: Theressa Artaserse

Broadcast Traffic Manager: Rick Acosta

Project Management Supervisor: Darin Schnitzer

Published: September 2015

Merkley & Partners: All 'Peanuts Great Houdini'

Brand: All

Title: Peanuts Great Houndini

Agency: Merkley & Partners

Agency Website:

Executive Creative Director: Andy Hirsch

Creative Group Heads: Aaron Eiseman, Abi Aron

Additional Credits: Director of Integrated Production: Gary Grossman

Producer: Donovan Green

Broadcast Business Affairs Manager: Pat Milo

Production Company: Blue Sky Studios

Licensed Music: Lucy & Linus

Chief Executive Officer: Alex Gellert

Chief Strategic Officer: Stacey Lesser

Group Account Director: John Paquin

Account Supervisor: Ronna Boyer

Senior Planner: Whitney Bryan

Account Coordinator: Jeannine Yawn

Published: September 2015

Saatchi & Saatchi New York: Charter Communications 'Tweens,' 'Kid' and 'Sunday Football'

Brand: Charter Communications

Titles: Tweens, Kid and Sunday Football

Agency: Saatchi & Saatchi New York

Agency Website:

Chief Creative Officer: Jay Benjamin

Executive Creative Director: Chris Moreira

Executive Creative Director: Mark Schöller

Associate Creative Director: Mark Potoka

Senior Copywriter: Ross Wolinsky

Additional Credits: Executive Producer: Diane Burton

Management Director: L. Parker Barnum

Management Supervisor: Paige Gruman

Account Executive: Ted Walker

Production Company: O Positive

Director: Brian Billow

Executive Producer: Ralph Laucella

Producer: Grayson Bithell

Director of Photography: Danny Hiele

Editorial: Cosmo Street

Editor: Tom Scherma

Executive Producer: Maura Woodwar

Producer: Anne Lai

Music: Massive Music

Managing Director: Keith Haluska Partner

Executive Producer: Diederik van Middelkoop

Creative Director: Elijah Torn

Published: September 2015

Havas Worldwide New York: Keurig 'Kold'

Brand: Keurig

Title: Kold

Agency: Havas Worldwide New York

Agecy Website:

Group Executive Creative Directors, Managing Directors: Israel Garber, Jason Musante

Executive Creative Directors: Dustin Duke, Jon Wagner

ACD/AD: Kristine Salm, Guy Seese

ACD/CW: Justin Chen, Donnell Johnson

Additional Credits: Co-Head of Production, North America: Sylvain Tron

Executive Producer: Deepa Joshi

Junior Producer: Christina Leprine

Group Account Director: Laura Dartnall

Account Director: Laure Ayel

Account Executive: Alex Zubak

Chief Strategy Officer: Tim Maleeny

Group Planning Director: Dana Ewing

Strategy Directors: Alla Gonopolsky, Maggie Windsor Gross and Neil Kumar

Production Company: Brand New School

Director: Chris Dooley

DP: Jim Matlosz VFX

Supervisor: Mark French

Line Producer: David Wolfson

Managing Partner: Devin Brook

Head of Production : Julie Shevach

Post Producer: Suzanne Potashnick

Post Production: Brand New School

Director: Chris Dooley

Managing Partner: Devin Brook

Head of Production Julie Shevach

Supervising Producer: Suzanne Potashnick

Pitch Designers: Andres Rivera, Jef Welk, Chris Wong, Serge Kirsanov

Storyboard Artist: Ryan Beck with Designers: Andres Rivera, Morton Christensen

CG Supervisor: Russ Wooton

3D Artists Morton Christensen, Dan Bradham, Shane Popko

VFX Supervisor: Mark French

Flame Artist: Mark French, Kirk Balden

Colorist : Colin Travers

Editorial: Brand New School

Editor: Moss Levenson

Assistant Editor: Tyler Byrnes

Audio Post: Heard City

Audio Mixer: Phil Loeb

Music Supervisor: Able Baker / Peter Gannon

KGM :15 - "Variety" by Able Baker - Original Music

Coke :15 - "Make Happiness" by Able Baker - Original Music

Variety :30/:15 - "Sha Ba Da Bum" by Nicole Vaughn - Licensed Music

Published: September 2015

Mother: Philadelphia 76ers 'Since 1776'

Brand: Philadelphia 76ers

Title: Since 1776

Agency: Mother

Agency Website:

Published: September 2015

72andSunny: Carl's Jr. 'Borderball'

Brand: Carl's Jr.

Title: Borderball

Agency: 72andSunny

Agency Website:

Chief Creative Officer: Glenn Cole

Group Creative Director: Justin Hooper

Group Creative Director: Mick DiMaria

Creative Director/Designer: Tim Wettstein

Creative Director/Writer: Mark Maziarz

Senior Designer: Gabo Curielcha

Senior Writer: Chad Goodnoe

Additional Credits: Group Strategy Director: Matt Johnson

Strategy Director: Kasia Molenda

Strategist: Eddie Moraga

Group Brand Director: Alexis Coller

Senior Brand Manager: Michal David

Brand Manager: Ali Arnold

Brand Coordinator: Kristyn Kazanjian

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Senior Film Producer: Juliet Diamond

Film Production Coordinator: Taylor Stockwell

Director of Business Affairs: Michelle Mckinney

Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Jennifer Jahinian

Business Affairs Coordinator: Taylor Henriquez

Communications Manager: Nicole Ryan

Communications Manager: Ginny Adams

Production Company: Wondros

Director: Chris Applebaum

Chief Creative Officer: Anne-Marie Mackay

Executive Producer: Timory King

Head of Production: Doron Kauper

Producer: John Hardin

Editorial: Jump LA

Editor: Fred Fouquet

Executive Producer: Betsy Beale

VFX: JAMM Visual Inc

Telecine: Beach House

Colorist: Mike Pethel

Executive Producer: Denise Brown

Audio: On Music and Sound

Mixer: Chris Winston

Sound Design: On Music and Sound

Sound Designer: Chris Winston

Music Company: Extreme Music

Published: September 2015

Colle + McVoy: Associated Bank 'Practice Leap with Jordy Nelson and Davante Adams'

Brand: Associated Bank

Title: Practice Leap with Jordy Nelson and Davante Adams

Agency: Colle + McVoy

Agency Website:

Director: Matt Pitroff

Editor: Charley Schwartz, Schnitt Edit

Post/effects: Drive Thru

Color: Company 3

Published: September 2015

Cole & Weber United: Washington's Lottery 'One Up' and 'Fog Tunnel'

Washington's Lottery "One Up" :60 from Cole Weber on Vimeo.

Washington's Lottery "Fog Tunnel" :30 from Cole Weber on Vimeo.

Brand: Washington's Lottery

Titles: One Up and Fog Tunnel

Agency: Cole & Weber United

Agency Website:

Executive Creative Director: Pat McKay

Creative Director: Todd Derksen

Art Director: Shawn Diaz

Senior Copywriter: Joe Gerlitz

Additional Credits: Executive Producer: Pete Anderson

Producer: Jennifer Solley

Director: Dave Laden (Hungry Man – LA)

DP: Jonathan Sela (Hungry Man – LA)

Line Producer: Jason Gilbert (Hungry Man – LA)

Photographer: Olugbenro Ogunsemore

Audio Engineer (HEARby): John Buroker

Colorist and VFX Supervisor: Joel Voelker (Royale)

Post Producer: John Gerard (Royale)

Published: September 2015

DDB California: Reddi-wip 'Champions of Joy'

Brand: Reddi-wip

Title: Champions of Joy

Agency: DDB California

Agency Website:

Published: August 2015

Innocean USA McCann Havas New York

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