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NBC Universal updates Movies24 brand

NBC Universal’s in-house marketing and creative teams have led a refresh of the broadcasters Movies 24 brand, positioning the channel as the home of feel-good film.

Revamped on-air motifs includes a new logo and idents consist of a series of everyday scenes imbued with a colour palette from warm summer weddings to cool winter warmers to impart a welcoming atmosphere.

Sarah Lloyd-Baker, VP marketing, Networks, UK, said: “Movies 24 has gone from strength to strength – growing its audience over the last two years – and the channel has developed a clear brand promise, which our viewers really value. Now this fresh, unified look embodies how our content has evolved to offer a feel-good boost, all day, every day.”

Additional elements will be rolled out in November when Movies 24 transmutes into Christmas 24 in the run-up to the festive period.

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