Piers Morgan has claimed that the former Top Gear team’s surprise leap from conventional broadcast TV to Amazon’s Prime service will see their following in the UK to diminish.
Morgan, who was last year axed from his CNN evening chat show amid declining ratings, told RadioTimes.com that Jeremy Clarkson, Richard Hammond and James May's move, he dubbed “To Amazon Past their Prime”, will do well globally.
He did whoever say the move from a national to an international platform will spell a deathblow to the trio's UK popularity, adding "they have a big audience in this country".
He added: "They’ll very quickly realise – as I did after leaving Britain’s Got Talent – that when you’re on these huge shows, you can’t walk around for being mobbed by people but then the oxygen of that fame very quickly diminishes.
"I would imagine within two years they’ll have a very successful online show, just not many people will be watching it in this country."
In a final condemnation of his bitter Twitter rival, Morgan concluded: "They’ll be able to walk around the streets and, I imagine to Clarkson’s horror, he won’t be being mobbed."
Amazon announced their acquisition of the trio in August reportedly fighting off interest from rival Netflix.