Move to 'Amazon Past Their Prime’ will damage Top Gear trio's UK popularity, says Piers Morgan

Piers Morgan has claimed that the former Top Gear team’s surprise leap from conventional broadcast TV to Amazon’s Prime service will see their following in the UK to diminish.

Morgan, who was last year axed from his CNN evening chat show amid declining ratings, told that Jeremy Clarkson, Richard Hammond and James May's move, he dubbed “To Amazon Past their Prime”, will do well globally.

He did whoever say the move from a national to an international platform will spell a deathblow to the trio's UK popularity, adding "they have a big audience in this country".

He added: "They’ll very quickly realise – as I did after leaving Britain’s Got Talent – that when you’re on these huge shows, you can’t walk around for being mobbed by people but then the oxygen of that fame very quickly diminishes.

"I would imagine within two years they’ll have a very successful online show, just not many people will be watching it in this country."

In a final condemnation of his bitter Twitter rival, Morgan concluded: "They’ll be able to walk around the streets and, I imagine to Clarkson’s horror, he won’t be being mobbed."

Amazon announced their acquisition of the trio in August reportedly fighting off interest from rival Netflix.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.